Opinions, ideas and new thinking
CategoryRoaming without the fees
The price of roaming in EU countries is now falling, but only after the European Union made it clear they were serious about regulating the market if operators didn’t take steps themselves. However, roaming costs outside the EU remain very high. …
Trends from 3GSM, pt. 2
The annual 3GSM trade show, by virtue of its size and the ubiquity of participation, provides a good opportunity to get a general understanding of what’s happening in the mobile telecoms industry. This year I was only able to spend a day at the e…
3GSM’s tale of two industries
The mobile industry has become two businesses. On the one hand, developed markets such as Western Europe, North America and Japan are driven by a constant cycle of technological development, extensive consumer marketing to gain acceptance for new…
Uniquely mobile social networking
At the end of each day. often just before I go to bed, I take some time to write in an online journal and read what my friends have written in theirs. It’s something which allows me to connect with my virtual community regardless of where I am in…
OMTP endorses the MEX conference
OMTP, the industry forum for simplifying the customer experience of mobile data services, has signed an agreement to work in close partnership with PMN to endorse the MEX conference on 2nd – 3rd May 2007.
Backed by many of the largest mobile ca…
My mobile TV is broken
I may work in the mobile industry but I never forget I am also a mobile customer. This simple premise underlines a lot of the research work we do at PMN. It’s all about getting people in the industry to understand how customers really see things…
Can mobile advertising evolve beyond the mission?, pt. 2
This is part 2 of a 2 part article. Read the first part here.
While our views on this kind of advertising have evolved since the publication of the original research note, our basics beliefs remain unaltered. However, we have recently started…
Can mobile advertising evolve beyond the mission?
Like many companies in the industry, we’re spending a lot of time thinking about mobile advertising. It is one of the 10 manifesto points addressed at our MEX conference in London on 2nd/3rd May 2007. Our original views were explained in a Janua…