ARCchart on churn and financial services
ARCchart, the telecoms analysis firm, has an interesting article about the link between churn rates and subscriber acquisition cost (SAC) in various markets. Citing the example of Vodafone’s activities in several European countries, ARCchart arrives at the entirely logical conclusion that SAC rises with an increased churn rate.
The article goes on to examine the […]
Something for the weekend…
Fighting talk on roaming
An interesting follow-up on the European roaming charges issue today. The GSM Association has released the findings of a study by CRA International which concludes the European Commission’s proposals to regulate roaming charges would: “create major market distortions and may force consumers across Europe to pay higher prices for domestic services […]
Let the market, not the marketing team, lead the experience
Do you think of yourself as a canary? Or are you more of a racoon? Orange, the network operator, wants to know.
As part of a new service plan promotion it is asking customers to identify themselves with one of four animals representing particular combinations of line rental, voice minutes and texts. Canaries, […]
Virtual sociology goes mobile in the real world
There are numerous companies trying to understand how the growth of social networking through web and mobile channels can be monetised. The evidence of consumer enthusiasm for these services can be found in successful and oft-cited ventures such as MySpace and Facebook, which have attracted many millions of users in a relatively short space […]
Examining mobile search trends
Two research students working with Google, Maryam Kamvar of Columbia University and Shumeet Baluja of Carnegie Mellon University, have written a paper which provides an insight into users’ mobile search behaviour. I’ll talk about some of the parts I found most interesting below, but I’d highly recommend you read the full text of this […]
Softbank commits for customer first policy
I couldn’t help feeling Vodafone’s troubles in Japan were due in no small part to the pressures of aligning the business with its global strategy. Japan is a market with many unique characteristics and Vodafone’s control of J-Phone turned a pioneering underdog with a reputation for debuting innovative services (it was the first operator […]
Something for the weekend
Infolust
I thoroughly recommend you read this excellent and well-researched TrendWatching.com article on ‘Infolust’. It explores consumer addicition to information and goes into particular detail on how this is driving mobile applications which connect us with the online world and, increasingly, the physical environment.
http://www.trendwatching.com/trends/infolust.htm
The generational leap of connecting the physical environment into mobile networks […]
What comes after thin?
Thin sells. It has worked for Motorola, helping the company to increase handset shipments at a 40 percent annual rate last year, against a backdrop of overall market growth of around 20 percent (source: Strategy Analytics). By offering the thinnest handset available, Motorola made its product stand out from the ranks of similarly […]
4 trends from CTIA
CTIA, the US mobile telecoms tradeshow, has produced a deluge of announcements this week. I’m going to pick out four which represent strong trends within the industry.
1. Industry adopting scalable, vector-based engines for interface and applications layer
Adobe and Verizon Wireless, the second largest carrier in the US with about 51m customers, announced they will […]
Frustration over centralised control
I chaired an evening seminar for the NOC and 160characters.org yesterday. The London event was entitled: “Who will save the mobile industry from itself?” Mike Grenville at 160characters.org and Andrew Darling of the NOC had asked for my input because of the customer experience theme and it turned out to be an interesting […]
