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Vodafone Webbox brings internet to TVs over 2.5G

Vodafone’s Webbox was announced in February 2011 and uses a combination of the Android OS and Opera Mini web browser to bring internet browsing to existing TV sets in emerging markets. The physical product is essentially a PC-style QWERTY keyboard with an RCA cable to connect to most televisions. Vodafone has embedded the core of a basic Android smartphone within the keyboard itself.

The video above shows some of the on-screen experience, with fast access to browsing, email and media.

The smartest part of the design is the use of Opera Mini, which uses server-side compression to reduce data transfer by up to 10x, enabling useable browsing speeds even over slower 2.5G networks. Vodafone has also focused on reducing the total data transfer, making it affordable for pre-pay customers in emerging markets, and reducing stress on its network.

It picks up on two of the MEX Pathway themes: #1 (‘Define more efficient user experience techniques for an age of network austerity‘) and #2 (‘Research the implications of multiple displays and inputs within a single experience‘).

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web http://www.pmn.co.uk/mex/ | Email mp@pmn.co.uk
Posted on
19 July 2011
Categories
Opinions, ideas and new thinking
Pathway #1: Network efficient UX design
Pathway #2: Multi-screens from a single device