Our own user research suggests the explanation lies in consumer purchasing motivation. Most iOS users actively choose their device, in some cases saving money for several months specifically to buy the product. They bring with them an excitement about its capabilities and an intention to buy apps. In contrast, the majority of Android users are unaware which operating system powers their device and have often received the handset on the recommendation of their operator rather than through personal motivation. They lack an awareness of its capabilities and have lower enthusiasm for extending the capabilities of their device. It is just a phone which happens to be powered by Android. When combined with the fragmented sales channels and development path for Android apps, developers are simply seeing a better return on time invested in iOS applications.