MEX Notes: Why Does Interaction Design Matter?
- Source article: Why Does Interaction Design Matter?
- MEX note: Robert Fabricant, MEX alumnus and one of the leaders at Frog Design, wrote this article for FastCode on the importance of interaction design. It has a particularly interesting focus on swipe card transactions, looking at the New York subway system, from tokens (remember those?) to Metro card, as well as the evolution of payment terminals. These kind of super local interactions will become increasingly important in the mobile user experience as more mobile devices are used to drive transactions within users’ reachable radius. This will be at the heart of a Pathway theme for the next MEX. Fabricant’s article is a highly recommended read.
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About the author
Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web http://www.pmn.co.uk/mex/ | Email mp@pmn.co.uk
Posted on
19 September 2011
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MEX Notes
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