Identity in a world of multiple digital touchpoints
Brunel designer Mark Taylor chose this MSNBC article on the use of Facebook and other social networks to screen job candidates.
It highlights some of the issues around digital identity which are core to MEX Pathway #2 (entitled ‘Research the implications of multiple touchpoints within a continuous experience’). As more user experiences become distributed across multiple digital touchpoints, questions must be asked about which parts of your data users want to share and with whom. There is the challenge of designing effective interfaces for these kind of experiences, but also the deeper issue of how do you structure data in such a way that they are easily manageable across platforms.
Each breakout team at MEX is supported by a pair of Brunel designers, who work with the team’s facilitator to inject new thoughts and help the group to visualise ideas for their final presentation. The involvement of Brunel’s designers continues a thriving partnership between MEX and Brunel, which has seen the students contributing their design skills and fresh creative spirit to several previous MEX events, while building relationships with and learning from the industry pioneers in the MEX community.
The Brunel designers were asked to share a single item which has been inspirational to them, with no limitation on the industry it was sourced from or its subject matter.
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