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MEX and Qualcomm initiate Pathway on context aware UX

I’m delighted to announce MEX and Qualcomm are working on a new Pathway, #14, on context aware user experience. MEX Pathways are independent, open and ongoing community initiatives to create ideas for future digital experiences.

The Pathway explores how systems responsive to behaviour patterns and sensor data enable new experiences better suited to individual user needs. It aims to solve specific design challenges around the self learning process, balancing dynamic and consistent interface elements, approaches to privacy management and making it easy for users to correct contextual mistakes.

  1. In which scenarios do real-time sensor data and behavioural patterns combine most effectively to reveal user context?
  2. What is the right balance between dynamic, contextually responsive elements and consistency in the user interface?
  3. How can contextually responsive experiences respect privacy yet learn user behaviour quickly enough to deliver benefit?
  4. How do graceful failure techniques allow users to correct inaccurate contextual guesses and reassure the system is learning from mistakes?

The exploration of these themes has already begun in an earlier essay entitled ‘Context‘.

Today’s publication of initial provocations is an invitation for anyone interested in this field to get involved in the discussion. There are opportunities to share your views through the MEX newsletter and propose speaker sessions for in-depth exploration at the MEX event on 19th – 20th September.

I’d love to hear from as broad a range of viewpoints as possible. Get in touch direct at or +44 7767 622957.

In addition to supporting MEX as a Pathway sponsor, Qualcomm is contributing results from its ongoing research into context aware computing.

4 comments - join the debate

  1. MEX – the strategy forum for mobile user experience – Adapting UX to interest, location & environment replied:

    [...] and Qualcomm are working together on Pathway #14, an open invitation for industry discussion of context aware digital experiences. It [...]

    July 4th, 2012 at 10:31 am. Permalink.

  2. MEX – the strategy forum for mobile user experience – Context next replied:

    [...] consideration which has emerged while working with Qualcomm’s Cambridge-based Research and Development team (CAMRAD) is the importance of how contextual data are obtained. Currently, contextual sensing is [...]

    August 10th, 2012 at 8:59 am. Permalink.

  3. MEX – the strategy forum for mobile user experience – A winning context replied:

    [...] Pathway #14 is our ongoing exploration of context aware user experience, something we’re working on closely with Qualcomm. One aspect of the Pathway examines the contextual relationship between humans and the machines [...]

    September 14th, 2012 at 11:47 am. Permalink.

  4. MEX – the strategy forum for mobile user experience – Anticipating user needs replied:

    [...] and Qualcomm are collaborating on Pathway #14, entitled ‘Define techniques for context aware user experience‘, which [...]

    January 30th, 2013 at 9:48 am. Permalink.

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web | Email
Posted on
3 July 2012
Opinions, ideas and new thinking
Pathway #14: Context