Ben Clarke, one of the Brunel designers participating at the next MEX, sent in a link to this Avi Itzkovitch’s UX Magazine article entitled ‘Designing for Context: The Multiscreen Ecosystem’.

“…smartphones, tablets, laptops, and smart TVs provide different services in different contexts. These services are consumed by a variety of users and require different interaction models, use cases, and planning. For this reason, UX professionals should first design for the context of use in order to provide better experiences and ultimately enhance the intended purpose of the product.”

The article explores some of the challenges of MEX Pathway #2, our ongoing initiative to develop best practice for experiences which engage the user across multiple digital touchpoints. This will be explored in more depth at the next MEX in September 2012.

Ben was particularly interested in Itzkovitch’s reference to Pocket, the reading application which works across tablet, PC and mobile.

We’re already seeing multi-touchpoint services evolve from simple content replication to more sophisticated frameworks which use the new capabilities of each platform to create experiences greater than the sum of their parts.