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Feeling fast

Speed is subjective. As evidenced by the continuing ‘lag’ effect experienced on multi-core, multi-gHz smartphones, making an experience feel fast is not just a technical challenge. It also goes beyond the design of the individual experience and into wider questions about service architecture. At a time when much of the Western world is on holiday, Touchnote is providing an example of how to speed up a common activity: sending postcards. The service allows users to snap a photo on their phone and then print and mail it as a physical postcard almost anywhere in the world. It does this much faster than sending a postcard the traditional way by employed a distributed printing and posting architecture. Not only that, it is also free to use during August – I recommend you try it out…fast.

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web | Email
Posted on
23 August 2012
Opinions, ideas and new thinking
Pathway #16: Speed