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MEX Sessions: Sian Townsend on mobile search behaviour in emerging markets

Summary

Sian Townsend, at the time a user experience researcher with Google, spoke at MEX in May 2009 on mobile user experience in the emerging markets of Africa. 2009 was a time when hundreds of millions of users in developing countries were joining mobile networks for the first time and Google set out to understand what the concept of ‘search’ meant for these customers. Sian shares the results of research examining the questions people asked the first time they were able to connect to the web, providing a remarkable picture of users’ life priorities, which went on to shape Google’s approach to digital experience in these markets.

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30 MEX Sessions in 30 days

This video is published as part of the special ‘30 MEX Sessions in 30 days‘ series, where we are sharing a new MEX video every day every weekday at 08:00 London time in the build up to the next MEX in London.

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web http://www.pmn.co.uk/mex/ | Email mp@pmn.co.uk
Posted on
22 March 2013
Categories
MEX Sessions
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