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MEX Sessions: Jason DaPonte on storytelling across multiple digital touchpoints

Summary

Jason DaPonte came to MEX in December 2010 to explore the evolution of storytelling in a multi-touchpoint digital environment. In addition to leading several early MEX working sessions on this theme as part of Pathway #2, Jason formerly led editorial for the BBC’s mobile channels. He went on to found his own agency, Enter The Swarm, pioneering new approaches to multi-touchpoint digital experiences. His MEX Session shares examples and techniques.

The next MEX is in London on 26th – 27th March 2013. Register for one of the last few tickets (£1499) before they sell out.

30 MEX Sessions in 30 days

This video is published as part of the special ‘30 MEX Sessions in 30 days‘ series, where we are sharing a new MEX video every day every weekday at 08:00 London time in the build up to the next MEX in London.

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web http://www.pmn.co.uk/mex/ | Email mp@pmn.co.uk
Posted on
26 March 2013
Categories
MEX Sessions
Pathway #2: Multi-screens from a single device
Pathway #9: Audible dimension