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State of mobile retailing

Echo Chamber is a great resource for tracking the most innovative concepts in mobile phone retailing. They have a team which reviews and photographs retail locations across the world and post the results on their site. Registration is free and if you hunt around in any of the sections, you’ll find reviews of stores by Vodafone, Sony Ericsson, Carphone Warehouse, Orange, Samsung and others.

Particular highlights include a look at Orange’s 201 concept store in Notting Hill, which eschews corporate branding in favour on a ‘no logo’ boutique gallery – apparently sales have been four times higher than at other Orange stores.

Cliff Crosbie, Global Director of Retail Marketing for Nokia, is speaking at our MEX conference in London on 2nd – 3rd May 2007.

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web http://www.pmn.co.uk/mex/ | Email mp@pmn.co.uk
Posted on
5 March 2007
Categories
Opinions, ideas and new thinking