Herbet Vanhove is Vice President and General Manager for Qualcomm Internet Services and MediaFlo in Europe. In this role, he’s responsible for the MediaFlo mobile TV business and Qualcomm’s portfolio of interface and content delivery solutions. He’s one of the industry leaders speaking at MEX conference in London on 2nd – 3rd May 2007.

Vanhove has spent 10 years at Qualcomm, originally leading product management for the CDMA 1x and EV-DO product lines. He will speak on the MEX panel about building personalisation into every level of the mobile value chain, alongside Mark Rolston, Senior Vice President of Creative, Frog Design, Dr Nick Allott, CTO, OMTP and Hampus Jakobsson, Vice President of Marketing, TAT . You can read the full agenda for the session here.

He told us: “Qualcomm Internet Services strives to change the way mobile users relate to wireless data – from mobile gaming to location services and more – by enabling ease of discovery and delivery of high-value content. We believe MEX will provide a unique platform for industry players to discuss the critical factors that will positively influence the mobile user experience.”

Qualcomm’s uiOne product incorporates technology from Trigenix, a company it acquired in 2004. Trigenix, originally known as 3G Lab, was one of the pioneers of mobile interface customisation. As part of Qualcomm, the technology has been rolled into a complete delivery platform for interface and content.

MediaFlo is Qualcomm’s end-to-end mobile TV solution. The company has invested about USD 700m in acquiring spectrum and building out network infrastructure in the US to jump start the market for mobile TV. It’s efforts recently paid dividends when both Verizon and AT&T announced they would use MediaFlo for their mobile broadcast rollout.