Agile has become the de-facto approach to rapid, user-centred product development.  However, it is not just for coders.  In fact, Agile is at its most effective when product management and marketing work in the same rhythm.  In this episode, hosts Marek Pawlowski and Alex Guest are joined by Roland Smart, author of ‘The Agile Marketer’ and someone who has seen these practices first-hand on the agency side with pioneering UX consultancy Adaptive Path and now client-side with Oracle, one of the world’s largest software companies.  The episode explores the diverse ways in which marketers’ knowledge of existing users, and potential customers, can be integrated with design process.

On this edition

• Marek Pawlowski, co-host & founder of MEX (@marekpawlowski)
• Alex Guest, co-host & CEO of Zingy.life (@alexguest)
• Roland Smart, VP of Social & Community Marketing, Oracle; author of ‘The Agile Marketer‘ (@rsmartly)

Links

• Jascha Kaykas-Wolff, SVP of Marketing & Customer Success at Roland’s former company Involver.  Also interviewed on The Marketing Agility podcast in this episode.
• The Agile Marketing blog & Marketing Agility podcast
• Roland’s book, The Agile Marketer
• Roland’s video on why Agile is important for marketing
• Adaptive Path, where Roland used to work
• MEX article about Capital One’s acquisition of Adaptive Path
• New York Times article on ‘What Google Learned From Its Quest to Build the Perfect Team‘, mentioned by Roland
• Roland’s blog post ‘A Brilliant Team Building Lego Exercise’
• Patrizia Bertini, Lego Serious Play facilitator
• Artefact’s Design Maturity survey and initial results, mentioned by Marek
• Myers Briggs test
• The Agile Manifesto
• Pair programming, an Agile technique of the ‘pilot’ and ‘navigator’ working together
• Pivotal, a company Roland worked with during his time at Involver
• Beyond Budgeting, the book by Bjarte Bogsnes, mentioned by Roland

About MEX Design Talk & how to get in touch

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.

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Thanks

• Jukedeck, for the artificial intelligence engine which provided the music