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Meet the speakers: Haslina Dawam, Celcom Malaysia

Haslina Dawam, General Manager, Messaging &amp Support, Celcom MalaysiaHaslina Dawam, General Manager, Messaging &amp Support, Celcom Malaysia


Haslina Dawam from Malaysian operator Celcom will be sharing the inspiring story of how an initiative to enable religious financial contributions through handsets has introduced a whole new group of customers to mobile financial services. This is one of several ground breaking mobile experiences from new markets we’ll be looking at as part of the MEX Manifesto statement on reversing the tide of innovation between ‘emerging’ and ‘developed’ economies.

Why did we chose them as a speaker?

We met Haslina last year and were immediately impressed by the innovations she was leading at one of Malaysia’s largest operators. She’s been responsible for the rollout of several new services at Celcom, including mobile instant messaging, and is committed to fostering customer-centred thinking at all levels of the company. When we heard about the success of the mobile financial services project, we knew it was exactly the the right kind of story to illustrate our MEX Manifesto statement in this area.

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About the author
Marek Pawlowski Marek Pawlowski is the founder of MEX. Since 1995, he has focused the MEX business on helping digital industries to develop better, more profitable products through improved understanding of user behaviour with mobile devices and wireless networks. MEX is best known for its events, research and consulting, which balance commercial, technical and user insights to define the future of mobile user experience. Web http://www.pmn.co.uk/mex/ | Email mp@pmn.co.uk
Posted on
4 March 2009
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Meet the speakers