Awards Entry: BabyCenter goes Mobile!

Using a state-of-the-art user friendly graphic interface, the BabyCenter campaign integrates different advertising formats (online and mobile website, mobile alerts, sponsored content, promotional text messages, sweepstakes), a mobile club creating a community of pregnant women and new mothers, and leverages web and mobile applications to maximize traffic and effectiveness. In order to meet the various […]

Read the full entry details on the MEX Design Competition web-site

May 8, 2009. Posted by Marek Pawlowski in the 'Design Competition' category. No comments yet - share your opinion below.

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Marek Pawlowski
t: +44 7767 622957
e: mp@pmn.co.uk
tw: @marekpawlowski

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Comments:

• Marek Pawlowski: Would love to hear thoughts on other categories of the physical user experience which may have been missed by our model makers, in addition to the 5 already covered.... Read more


• Marek Pawlowski: Thanks for all your comments and emails on this - seems like the topic struck a chord! To pick up on some specifics: Re: Sarah's observation on the width and placement... Read more


• Ravi C Krishnan: Thoughtful and well written..touchscreen versus hardbutton/tactile tradeoffs. Steve Jobs as the "button authoritarian" apparently arbitrarily and capriciously -none the... Read more


• The Music Void: Whilst Apple’s app store to date has so far been a resounding success, The Music Void asks what are the long-term prospects for app stores in general? As usual Apple... Read more


• Brad Dahl: The problem with touchscreens etc is the 'finger printing' issue. My cleaning rag is the number one accessory for my iPad. I use the iPad a lot for visual presentations to... Read more

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