Nominees announced for 2010 MEX Mobile User Experience Awards
| > 42 entries, 11 nominees, 5 categories – a single vision for user-centred design |
We’re excited to announce the nominees for the 2010 MEX User Experience Awards, hosted at the MEX Conference on 19th May. They are listed below in the 5 categories, with links to the entry videos and graphics, as well as profiles for the judges and information on the criteria used.
The MEX Awards is all about the importance of user-centred design in mobile. Now in its 3rd year, the Awards has received international TV coverage from Reuters and TelecomTV, providing a showcase for former winners such as the Blind Phone (2008) and Digitag (2009).
This year has seen 42 entries from all over the world, with students, freelancers and companies competing to demonstrate the cutting edge of mobile user experience innovation. Entries closed on 30th April and, since then, our 5 judges have been working overtime to decide the short-list nominees, who will be invited to attend the MEX Awards in London.
The Awards is hosted on the 1st night of the 7th international MEX Conference, when the overall winners will be announced. MEX brings together 100 of the deepest thinkers in mobile, media and design for 2 days of learning, debate and networking. The evening Awards reception is the social highlight of the event and will this year be themed around a summer BBQ.
Our thanks to Immersion (Silver Sponsor) and DCKTN (Innovation Sponsor) for supporting the MEX Awards.
If you would like to find out how your company can become a MEX sponsor, please contact Marek Pawlowski at mp@pmn.co.uk or on +44 7767 622957.
3 nominees for 2010 MEX User Experience Innovator of the Year
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topsee london topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London. |
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MX series The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows […] |
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On – life is better on > On makes your mobile smarter |
3 nominees for Professional category
The professional category is for products developed by companies in the mobile industry but not yet launched commercially. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.
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Woobius eye – Real-time visual chat Woobius eye allows users to collaborate in a more natural way over drawings and images, without needing to meet in person. Users can communicate desktop-to-desktop, phone-to-desktop and phone-to-phone. Snap or upload a picture, draw on it using your mouse or your phone’s touch interface, and others will be able to see exactly what you mean, […] |
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MX series The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows […] |
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dxtr – 3 button mobile interface A motion interface design concept for a simplified mobile experience, that anyone could use. Created in response to research gathered from the feasibility study focusing on improving the experience on touchscreen devices for people with dexterity impairment. An interface and experience that has very simple information heirarchy, requires little tap resolution and visually does not […] |
2 nominees for Freelance category
The freelance category is for products developed by self-employed individuals. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.
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BlazeBroker BlazeBroker is the prototype for a multi-platform mobile application for selling commercial real estate properties. It is designed to run on touchscreen tablets such as the HP Slate, the iPad, and the Google Tablet. |
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Telepresent Robot Using the ultra low cost tele-present robot, allows one to control the robot remotely and globally, with real time video and audio. |
3 nominees for Commercial category
The commercial category is for products developed by companies and already launched in the market. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.
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On – life is better on > On makes your mobile smarter |
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SPB Mobile Shell 3.5 SPB Mobile Shell is a unique user interface for Windows Mobile devices. It was updated to SPB Mobile Shell 3.5 in 2009 to make it more interactive and offer eye-catching 3D visual effects (including browsing emails and text messages). |
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topsee london topsee is a mobile application that shows the top things in a city near your current location. This entry is for our iPhone app that covers central London. |
3 nominees for Student category
The student category is for products developed by full-time students or young designers. Please explore the entries by clicking the links – each entry is supported by additional pictures and videos online.
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‘Freedom’ Interactive Map Imitating the humble OS map holder, the ‘freedom’ interactive map is a recognisable and intuitive OLED interface that accompanies and guides the user throughout walks, intended to encourage the user explore the undiscovered environments and surroundings in the world around them – whilst avoiding the paradigm shift of product technology that so often intimidates and […] |
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Pulse – Communication for Kids There is growing concern among parents that children are possessing mobile phones at ages that are far too young. Pulse addresses these concerns by providing a platform on which children can communicate with their friends in the simplist of ways. Designed with the child hearing aid users in mind, Pulse originated from a desire to […] |
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Viva: Stay connected Viva is a very easy to use communication device targeted to solve the problem of loneliness for senior citizens. It can be used to send and receive pictures and video files to a selected number of people defined as a family. It’s an asynchronous medium of communicating one to many where everyone can send messages […] |
Meet the judges
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Juha Christensen |
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Tim Green |
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David Marutiak |
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Marek Pawlowski |
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Lisa Whelan |
The judging criteria
These are the criteria the judges used in their deliberations:
- Has the designer genuinely understood and empathised with the needs of the target users?
- How well are these needs reflected in the user experience?
- Does the entry represent a different way of thinking or include an original innovation?
- Could the entry be highlighted as a best practice example to inspire user experience improvements in the industry?
Extra credit will also be awarded if designers create a multi-platform experience, where several digital touchpoints (e.g. mobile phone + TV + PC) combine to make an overall experience greater than the sum of its parts.
The sponsors
Our thanks to Immersion (Silver Sponsor) and DCKTN (Innovation Sponsor) for supporting the MEX Awards.
If you would like to find out how your company can become a MEX sponsor, please contact Marek Pawlowski at mp@pmn.co.uk or on +44 7767 622957.
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