Join us for the 15th international MEX in London in March 2015. 2 days where 100 creative thinkers learn, network and define the future of digital user experience.

Applying a real world lens to iPhone 6

A real world view of the iPhone 6 launch

First things first: don’t believe what you’ve read, whether it is positive or negative. Go to an Apple Store and spend some time with iPhone 6 and 6 Plus yourself. It’s the only way to form an opinion and it is best do it a few weeks after the launch hype has settled. Here’s my […]

October 3, 2014 | By Marek Pawlowski | 0 comments

Passport, Z30, Q10 & Blackberry’s evolving experience

Blackberry Z30 and Q10 sitting next to each other

In December 2013, I wrote about my experiences with the Q10 and Blackberry 10 operating system, a platform I came to as a novice, concluding: “Why would anyone use a Blackberry Q10 in 2013? The answer, as I’ve found in four months of testing, is simple: speed, battery life, keyboard and the quality of connectivity.” […]

September 29, 2014 | By Marek Pawlowski | 0 comments

Preparing for Apple’s new interactions

Magnified depth in Apple Watch UI

Strip away the hype from Apple’s September 2014 product announcements and you’re left with 4 new interactions which might change digital user experience at scale: Magnified depth Pressure levels Haptic feedback Activated confirmation Their ramifications will ripple out beyond Apple’s own customer base as competitors replicate these methods. Historically, Apple has used the introduction of […]

September 12, 2014 | By Marek Pawlowski | 1 comment

Irrational desire for the Moto X and a refreshing design culture

Irrational desire for the Moto X

I can’t actually buy the Moto X – indeed, I’ve not even seen one in person yet – but I find myself desiring it. That in itself says something about Motorola’s ability to inspire customers through design. Firstly, I should set a little background. I’m not inclined to irrationally favour brands. You might even say […]

September 6, 2014 | By Marek Pawlowski | 0 comments

Working rural & remote with the Lumia 2520

Lumia 2520 in the countryside

The path led me over a small hill. To the right were fields ploughed into undulating patterns and to my left a haze blanketed the North Sea. There’s a bench up here, miles from the nearest town, wide enough to serve as a makeshift desk and surrounded by bird song. This is the story of […]

September 5, 2014 | By Marek Pawlowski | 1 comment

Seeing beyond time to understand user priorities

Imagine a user who spends 95 percent of their smartphone time reading content like emails, social media and web pages. The remaining 5 percent might be split between phone calls, photos and navigation in the car. Would it be reasonable to conclude the reading experience plays the most important role in the user’s choice of […]

September 3, 2014 | By Marek Pawlowski | 1 comment

A predictably better user experience

Microsoft Research has suggested a method to overcome the latency which can hamper the user experience of network-hosted services, such as connected Xbox games. The DeLorean approach relies on predicting user behaviour so that servers can calculate several possible future outcomes concurrently. By combining these predicted outcomes with bandwidth compression, the server delivers multiple possible […]

August 27, 2014 | By Marek Pawlowski | 0 comments

The tactile and audible experience of BMW’s i3

“You can hear the faintest murmur of wheel bearings and axles whirr, of suspension heaving, of wind rustling, of tyres swishing – first with slush under the wheels and then later you can hear that it’s just water. Occasionally you can hear the wipers quietly ‘wup’, and the indicators softly ‘plick-plick’. You can hear the […]

August 20, 2014 | By Marek Pawlowski | 0 comments

User experience lessons from a startup’s demise

“I will never forget the shock of the first week, September 2012: our surveys had indicated big demand coming up (70 percent of 250 target market respondents had said they would buy the product)…People really liked the idea! Then we got knocked out of La-La land back into reality. On the first day, we had […]

August 19, 2014 | By Marek Pawlowski | 0 comments

Diverse people and diverse ideas make better products

It means something when an influential CEO like Tim Cook, representing a company as widely imitated as Apple, says: “…from the very earliest days we have known that diversity is critical to our success. We believe deeply that inclusion inspires innovation. Our definition of diversity goes far beyond the traditional categories of race, gender, and […]

August 13, 2014 | By Marek Pawlowski | 0 comments

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