Join us for the 15th international MEX in London in March 2015. 2 days where 100 creative thinkers learn, network and define the future of digital user experience.


Irrational desire for the Moto X and a refreshing design culture

Irrational desire for the Moto X

I can’t actually buy the Moto X – indeed, I’ve not even seen one in person yet – but I find myself desiring it. That in itself says something about Motorola’s ability to inspire customers through design. Firstly, I should set a little background. I’m not inclined to irrationally favour brands. You might even say […]

September 6, 2014 | By Marek Pawlowski | 0 comments

Working rural & remote with the Lumia 2520

Lumia 2520 in the countryside

The path led me over a small hill. To the right were fields ploughed into undulating patterns and to my left a haze blanketed the North Sea. There’s a bench up here, miles from the nearest town, wide enough to serve as a makeshift desk and surrounded by bird song. This is the story of […]

September 5, 2014 | By Marek Pawlowski | 1 comment

Seeing beyond time to understand user priorities

Imagine a user who spends 95 percent of their smartphone time reading content like emails, social media and web pages. The remaining 5 percent might be split between phone calls, photos and navigation in the car. Would it be reasonable to conclude the reading experience plays the most important role in the user’s choice of […]

September 3, 2014 | By Marek Pawlowski | 1 comment

A predictably better user experience

Microsoft Research has suggested a method to overcome the latency which can hamper the user experience of network-hosted services, such as connected Xbox games. The DeLorean approach relies on predicting user behaviour so that servers can calculate several possible future outcomes concurrently. By combining these predicted outcomes with bandwidth compression, the server delivers multiple possible […]

August 27, 2014 | By Marek Pawlowski | 0 comments

The tactile and audible experience of BMW’s i3

“You can hear the faintest murmur of wheel bearings and axles whirr, of suspension heaving, of wind rustling, of tyres swishing – first with slush under the wheels and then later you can hear that it’s just water. Occasionally you can hear the wipers quietly ‘wup’, and the indicators softly ‘plick-plick’. You can hear the […]

August 20, 2014 | By Marek Pawlowski | 0 comments

User experience lessons from a startup’s demise

“I will never forget the shock of the first week, September 2012: our surveys had indicated big demand coming up (70 percent of 250 target market respondents had said they would buy the product)…People really liked the idea! Then we got knocked out of La-La land back into reality. On the first day, we had […]

August 19, 2014 | By Marek Pawlowski | 0 comments

Diverse people and diverse ideas make better products

It means something when an influential CEO like Tim Cook, representing a company as widely imitated as Apple, says: “…from the very earliest days we have known that diversity is critical to our success. We believe deeply that inclusion inspires innovation. Our definition of diversity goes far beyond the traditional categories of race, gender, and […]

August 13, 2014 | By Marek Pawlowski | 0 comments

Finding user motivations between the numbers

Asking users what they want and aggregating those numbers provides data which can seem compelling and conclusive. However, it can also be a fickle guide to making good design decisions. At worst, the aggregate picture removes you from the specific motivations which influence users as individuals. Kantar recently announced results from their survey of mobile […]

August 11, 2014 | By Marek Pawlowski | 3 comments

Tablets, sunsets and ergonomic misadventures

A calm sunset on a high tide in Blakeney (not taken on an iPad!)

The number of sunsets observed through the digital filter of an iPad is increasing. From about the second week in July, when British schools start their summer holidays, the waterfront near my house fills with tourists who flock to see one of the few places on the East coast of the UK where the sun […]

August 8, 2014 | By Marek Pawlowski | 2 comments

Close yet digitally unseen

Google Now recently gained the ability to search your email for hotel reservations and automatically suggest restaurants near where you are staying. Microsoft’s Cortana has integrated with Foursquare to do something similar. Both hold the promise of greater convenience enabled by digital technology. Indeed, I’m sure it won’t be long before both are capable of […]

July 30, 2014 | By Marek Pawlowski | 3 comments

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