Day 2, Session 5, MOBILE ADVERTISING – MISSION OR EXPLORATION?
Posted Live from MEX
Chairman: Will Harris, CEO, The Bank
Keynote: Jim Souders, Senior Vice President, Worldwide Field Operations, Action Engine
Expert opinions from:
Sarah McVittie, CEO, Re5ult
Mark Slade, Managing Director, 4thscreen
Jo…
Day 2, Session 4, 10 REAL WORLD INSIGHTS – KEY MESSAGES FROM REAL USERS
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Speaker: Tracy Ross, Principal Researcher, Mobile Telecoms, ESRI
Tracey talked about taking a step back to determine what users really want to do in a mobile context. Participative design tools, user mapping, diary studies,…
Day 2, Session 3, SPEED, COVERAGE AND QUALITY OF EXPERIENCE
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Speaker: Liam Galin, CEO, Flash Networks
Liam explained how all the elements are there and the time is right – but the implementation still does not meet expectations.
People want…
- Short sessions
- Immediate gratificat…
Day 2, Session 2, INTRA-DEVICE AND MULTIPLE INTERFACE CHALLENGES
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Chairman: Ken Blakeslee, Chairman, WebMobility Ventures
Keynote: Andrew Borovsky, Adobe
Expert opinions from:
Laurent Mauvais, Interaction Architect, UIQ Technologies
Francis Djabri, User Experience Manager, OMTP
Beno…
Day 2, Session 1, INTERACTING WITH THE REAL WORLD
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Chairman: Walter Adamson, Vice President, iCF, and CEO, Digital Investor
Keynote: Fabio Sergio, Interaction Design Strategist
Expert opinions from:
David Wentker, Head of Mobile Innovation, Visa
Jacques LaPointe, Direc…
Day 1, Session 6, EXPERIENCE CO-CREATION
Speaker: Frederique Bouty, co-founder, Experience Co-Creation Partnership
Frederique described how traditional company driven value creation has to change. This is value creation where the company defines the value, procures content and customer…
Day 1, Session 5, MEET THE CUSTOMERS, UNDERSTAND THE INSPIRATION
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Speakers: Gus Desbarats, Chairman, and the Alloy design team.
How do real users interact with mobile multimedia content? Is it possible to design a device more suitable for consuming mobile multimedia?
Gus described a stud…
Day 1, Session4, LIVE! BUILDING A CUSTOMER EXPERIENCE
Posted Live from MEX
This session consisted of a series of presentations which gave a crash course on the issues involved in creating an MVNO.
Scott Weiss, CEO, Usable Products Company, talked about consumer research. He described focus groups, …