MEX Sessions: Simon East on designing UIs for sustainable living
Simon East spoke at MEX in May 2011, addressing how user experience design could respond to and shape customer’s attitudes towards sustainability. Sharing case study examples from his automotive efficiency startup DriveGain, Simon talks through how the service iterated in response to users’ behaviour.
[…] MEX session on mapping, cars and users’ relationship with place or Simon East’s 2011 talk on designing an in-car app for sustainable […]