The 2010 MEX Mobile User Experience Awards

The international design competition for cutting edge mobile and multi-platform experiences
The 2010 winners have been announced! See the winning entries here >>

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Marek Pawlowski
m: +44 7767 622957
e: mp@pmn.co.uk
tw: @marekpawlowski
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Most popular

Stuck
Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5
(4.4 out of 5)
dxtr – 3 button mobile interface
Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5
(4.21 out of 5)
SPB Mobile Shell 3.5
Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5
(4.13 out of 5)
On – life is better on
Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5
(4.1 out of 5)
Woobius eye – Real-time visual chat
Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5
(4.07 out of 5)
FireFly
Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5
(4 out of 5)
Opera Mini 4.1 Beta
Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5
(3.96 out of 5)
BabyCenter goes Mobile!
Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5
(3.91 out of 5)
Favourite Button – Mobile Phone
Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5
(3.89 out of 5)
Mix It Up
Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5
(3.88 out of 5)
Submitted: April 30th, 2010

Designed by... Movirtu with frog design


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The user

Aluna is 20 year old woman living in Kibera Kenya. Aluna lives at the ‘Base of the Pyramid’ and cannot afford her own mobile phone. The mobile phone is her primary mode of connection. When she does need to make a call she usually she borrows a phone from a friend and then pays her friend for the minutes she used.

The experience

The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows [...]


Submitted: April 30th, 2010

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Designer
Ross Dudley


Category
Student

Inspiration
Designed by... Ross Dudley


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1 Star2 Stars3 Stars4 Stars5 Stars (31 votes, average: 3.19 out of 5)
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The user

With the rise in working households busy parents are sometimes only too aware of the limited time they can spend with their children. Weakened by passive entertainment at home and distractions from work this quality of time spent is influenced by the technology we have around us. However how can we use that technology to the advantage?

Jackie is a single mum to her daughter Laura age 3 she is an highly paid Sales Executive living in London with a salary to look after them both and pay for preschool during that Laura attends each day.

Jackie would like to play more with Laura at the weekends and often asks how her day was at preschool when she comes home though is often too tied up with cleaning and cooking to play many games but does so at weekends.

An avid social networker she also blogs and posts pictures of the two of them to her friends and family around the country.

The experience

PlayPal presents a generation of toy that uses technology to encourage social and emotional development by promoting human-human interaction rather than replacing it. Reducing steps needed to capture emotive and spontaneous activities, PlayPal enables families to monitor the benefits of time spent together.
While at work Jackie can now have photos captured by the camera toy [...]


Submitted: April 30th, 2010

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Designer
Adrian Bliss


Category
Student

Inspiration
Designed by... Adrian Bliss


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1 Star2 Stars3 Stars4 Stars5 Stars (41 votes, average: 3.78 out of 5)
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The user

The world around us offers amazing sights and experiences that could potentially lay undiscovered by many through lack of time or knowledge. For the person who feels exhilaration from exploring the undiscovered landmarks panoramic views and encountering the unknown world around them the ‘freedom’ interactive map is ideal. Walking is an activity enjoyed without making too much of a generalisation by middle to higher aged men and women. These men and women in either free time from work vacations or even retirement have the aspiration to experience new things whilst remaining active and avoiding the monotony of menial and ‘every day’ activities. The ‘Freedom’ interactive map can help them accomplish this. However men and women of this era can find paradigm shifts in product technology counter intuitive and difficult to understand – which is why harnessing the new technology of the Interactive OLED map into a recognisable interface and form would be absolutely appropriate for integrating this product into the particular target market.

The experience

Imitating the humble OS map holder, the ‘freedom’ interactive map is a recognisable and intuitive OLED interface that accompanies and guides the user throughout walks, intended to encourage the user explore the undiscovered environments and surroundings in the world around them – whilst avoiding the paradigm shift of product technology that so often intimidates and [...]


Submitted: April 30th, 2010

Designed by... Freddie Jordan


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The user

The Starbucks seedpod has been designed for any on the go environmentally aware person who wishes to give something back to the community in which they live.

The experience

Starbucks in 2025 will be at the forefront of community interaction. With people becoming divided in society, the Seedpod is a tool that allows for ‘on-the-go’ gardening and the cultivation of community friendship. In an age when technology has isolated people and separated us from nature, Starbucks is at the forefront of re-establishing and nurturing [...]


Submitted: April 30th, 2010

Designed by... Bridge Worldwide


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The user

Seasoned Optical Buyers
Gender: 50/50 M/F
Age: 30 to 50
Family: Kids in Household
Household Income: $75 to $100K
Habits: Wear eyeglasses 7+ hours/day or a mix of

The experience

Pearle Vision’s Pick My Pair Mobile Application allows consumers a feeling of being in-control, well informed, and confident in their decision making while making their optical care experience easy, fast, and fun.


Submitted: April 30th, 2010

Designed by... Ribot


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1 Star2 Stars3 Stars4 Stars5 Stars (72 votes, average: 4.21 out of 5)
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The user

For many people in the UK the mobile revolution never happened because due to various conditions such as cerebral palsy and arthritis they are unable to use a standard mobile phone interface. The specific capability necessary for many mobile phone-related tasks and upon which this study is focussing is dexterity. Dexterity impairments result from a number of different conditions and many but not all are age-related.

The number of people in the UK with a dexterity impairment significant enough to prevent them from using a mobile phone is approximately 2.2 million (over 16 years of age and based on 1997 population data). Taking this into account removing just the dexterity requirements to operate a mobile phone would enable 1.2 million more people in the UK to use a mobile phone than is currently the case.

When our workshop participants were asked about what the impact on their life would be if they were able to use a mobile phone more effectively or perhaps even at all some common themes came up: more independence more of a social life Better personal security. One volunteer literally said that he felt he would “know more people” if it were easier for him to use his mobile phone - he loses touch with people he meets due to difficulties using his phone. It should be noted here that social isolation is a significant health risk particularly for older people.

The experience

A motion interface design concept for a simplified mobile experience, that anyone could use. Created in response to research gathered from the feasibility study focusing on improving the experience on touchscreen devices for people with dexterity impairment. An interface and experience that has very simple information heirarchy, requires little tap resolution and visually does not [...]


Submitted: April 30th, 2010

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Designer
Luke Wilson


Category
Student

Inspiration
Designed by... Luke Wilson


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1 Star2 Stars3 Stars4 Stars5 Stars (62 votes, average: 3.85 out of 5)
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The user

Taking on the theme of a rising cultural change in which the nation interacts less and less my product will try to stop this social meltdown. Whether it is a new gaming console mobile phone or through the booming internet industry products are promoting us to have less face-to-face contact. Too often people get into a routine and fail to appreciate the benefits of having like minded people around them. The product aimed at the 9-5 working community takes advantage of this by trying to promote out of work activities.

Persona 1

Mark Willett (age: 23).

Mark is 23 and has been working at the office for a year. He is in a long standing relationship with his University girlfriend but is feeling pressure from all around to take it the next step. Marriage. He himself does want kids and loves the girl but he doesn’t want to forced into anything without thinking about it. He is trying to find points of common interest to have interaction beyond the work place and is friendly to everyone in any way he can be just to get known. He has ambitions to progress to the top of the company where the 'money' is. He likes active sports; skiing mountain climbing.

The experience

müllerPlanner, through the interactive online müllerWorld, enables and encourages colleagues to communicate and suggest activities or events for social interaction outside of the office walls. Whether it is to go for a drink or a meal, or to catch up for a film or a session of sport, the müllerPlanner will alert you of any [...]


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The MEX Mobile User Experience conference

Hosted by MEX

Latest entries

> PlayPal

> ‘Freedom’ Interactive Map

> Starbucks Seedpod

> Pearle Vision Pick My Pair

> dxtr – 3 button mobile interface

> müllerPlanner

> Spedz – An interactive and unique approach to children’s fitness

> Play Pals

> On – life is better on