The 2010 MEX Mobile User Experience Awards

The international design competition for cutting edge mobile and multi-platform experiences
The 2010 winners have been announced! See the winning entries here >>

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Marek Pawlowski
m: +44 7767 622957
e: mp@pmn.co.uk
tw: @marekpawlowski
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Most popular

Stuck
Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5
(4.4 out of 5)
dxtr – 3 button mobile interface
Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5
(4.21 out of 5)
SPB Mobile Shell 3.5
Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5
(4.13 out of 5)
On – life is better on
Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5
(4.1 out of 5)
Woobius eye – Real-time visual chat
Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5
(4.07 out of 5)
FireFly
Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5
(4 out of 5)
Opera Mini 4.1 Beta
Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5
(3.96 out of 5)
BabyCenter goes Mobile!
Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5
(3.91 out of 5)
Favourite Button – Mobile Phone
Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5
(3.89 out of 5)
Mix It Up
Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5
(3.88 out of 5)
Submitted: April 30th, 2010

Designed by... Movirtu with frog design


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The user

Aluna is 20 year old woman living in Kibera Kenya. Aluna lives at the ‘Base of the Pyramid’ and cannot afford her own mobile phone. The mobile phone is her primary mode of connection. When she does need to make a call she usually she borrows a phone from a friend and then pays her friend for the minutes she used.

The experience

The MX series provides empowerment to the disempowered. It includes the MXShare, which when installed in the core of a mobile network establishes a virtual mobile phone system enabling people who cannot afford to buy a handset to make and receive calls, SMSs and messages using other people’s phones or street-side payphones; MXPay which allows [...]


Submitted: April 30th, 2010

Designed by... Ribot


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The user

For many people in the UK the mobile revolution never happened because due to various conditions such as cerebral palsy and arthritis they are unable to use a standard mobile phone interface. The specific capability necessary for many mobile phone-related tasks and upon which this study is focussing is dexterity. Dexterity impairments result from a number of different conditions and many but not all are age-related.

The number of people in the UK with a dexterity impairment significant enough to prevent them from using a mobile phone is approximately 2.2 million (over 16 years of age and based on 1997 population data). Taking this into account removing just the dexterity requirements to operate a mobile phone would enable 1.2 million more people in the UK to use a mobile phone than is currently the case.

When our workshop participants were asked about what the impact on their life would be if they were able to use a mobile phone more effectively or perhaps even at all some common themes came up: more independence more of a social life Better personal security. One volunteer literally said that he felt he would “know more people” if it were easier for him to use his mobile phone - he loses touch with people he meets due to difficulties using his phone. It should be noted here that social isolation is a significant health risk particularly for older people.

The experience

A motion interface design concept for a simplified mobile experience, that anyone could use. Created in response to research gathered from the feasibility study focusing on improving the experience on touchscreen devices for people with dexterity impairment. An interface and experience that has very simple information heirarchy, requires little tap resolution and visually does not [...]


Submitted: April 30th, 2010

Designed by... Intuit


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The user

Tax accountants using the popular Lacerte Tax software. Accountants spend most of their time chained to their desk computer during tax season preparing tax returns. When they occasionally stroll through the office though their workers on the support lines with clients have a feeding frenzy with them. The #1 question for the big dogs? "What is the status of -this person's- return?"

Even for "one-man-band" firms (sole practitioners) they frequently field calls when they are out running errands visiting other clients out to lunch or otherwise away from the office.

They want to answer something along the lines of "How should I know!? You are just 1 of my 500 clients jeez." Of course their actual answer to the question from the customer is usually: "Wait till I get back to my desk and I will check into that." and then they have to remember to call the client back. This costs them valuable time and makes them look bad to clients.

The experience

Lacerte Mobile Connect is the taxman’s companion–no longer is the data they need locked down on the desktop computer in the office…now it is available anytime, anywhere.
While it could have the following main areas of the app for each client:
1. Check Electronic Filing status of tax return
2. Easy setting for client SMS settings (let the [...]


Submitted: April 29th, 2010

Designed by... Woobius


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1 Star2 Stars3 Stars4 Stars5 Stars (102 votes, average: 4.07 out of 5)
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The user

Bob is an Architect. He's working with a distributed team but is constantly having to travel to meetings. He finds it difficult to explain ideas over the phone or by email because it is not as natural as pointing and sketching on a drawing in real life.

Bob’s problem is common place within the construction industry which is highly fragmented with many different consultants and contractors. Yet they all need to communicate and collaborate on projects. It's essential to their work. Because a large part of the work they do is highly visual it involves many face-to-face meetings to discuss sets of drawings together. Because this is very inefficient a large amount of time and money is wasted travelling to meetings or building sites. Therefore making those communications smoother is very valuable to them.

The experience

Woobius eye allows users to collaborate in a more natural way over drawings and images, without needing to meet in person. Users can communicate desktop-to-desktop, phone-to-desktop and phone-to-phone. Snap or upload a picture, draw on it using your mouse or your phone’s touch interface, and others will be able to see exactly what you mean, [...]


Submitted: March 29th, 2010

Designed by... bemoko


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The user

Members of the audience for this comedy show are able to send in suggestions to the performers allowing them to shape the show and influence the actions of the performers.

Anyone who is comfortable with sending an SMS or filling in a simple form on a mobile site can take part. A unique opportunity to engage with the performers in realtime and make their mark on the show.

The experience

The product is a method of using mobile phones to allow the audience to interact in real time with an improvised comedy performance.
From a users point of view, the system could not be simpler to use. Suggestions for the show are sent in during the performance using either an SMS message or a mobile website [...]


Submitted: May 8th, 2009

Designed by... Phil Ohme


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The user

The Introducer is primarily targeted at social influencers those “movers and shakers” that have large and active circles of influence. They are frequently the connector at social gatherings where they know everyone but not everyone knows each other. They lead teams and friend groups and consider themselves a trendsetter. Constant invitations for parties exhibits beer tastings concerts and other events emanate from them. They are elite status on http://yelp.com and have 100s of Twitter followers and Facebook friends. The one as they say “with connections”.

The experience

The Introducer takes the pain out of introducing two people (that you know) to each other. They don’t know each other but should, and you are the one to make that happen. For example, these two folks are both interior designers, or they could both be avid runners, amateur photographers, etc. Current methods include inviting [...]


Submitted: May 8th, 2009

Designed by... ribot


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The user

At the end of each month Xavier looks at his online bank balance and wonders where all his money has gone. Going through the figures it's easy to see where all the big memorable purchases come from but it's hard to determine how the little purchases have added up to such a figure. Xavier wants to keep a better track of his expenditure and better realise where he is really spending all his money.

Xavier needs to be kept motivated to add his expenses as the month goes on. A playful mobile app combined with a subtle "gaming" element would help to ensure that his extra little bit of effort is rewarded. As a result his loyalty to the product would grow and through greater use his perceived product value increase.

The experience

Little Spender has been designed with people like Xavier in mind, allowing him to add his expenses through micro experiences on his mobile device. 10 seconds to launch and add an expense, followed by a quick tilt of the screen to see glance-like visuals of expenses added so far.
Little Spender’s goal is to enable even [...]


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