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Submitted: May 7th, 2008

Designed by... Gaurabh Mathure


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The user

Our primary user would be anyone who uses the mobile device to actively enhance personal productivity & manage their social lives. He is actively a part of offline & online social networks and constantly looks for ways in which he can optimize his time by using new tools. However due to his hectic lifestyle although he does try and make a note of things to do there is a constant need to remind or alert him about things he had to complete. He is exploratory and willing to try out new things while maintaining loyalty and promoting products that have satisfied their needs.

We believe that the user group between the age of 16 -25 would be our evangelist users who will adopt this application first and then promote it within their circles. Of course the product can be used by people of all ages and types since its responses depend on the usage pattern of the users.

The experience

Cloudaware will keep you connected, updated, informed and aware of everything that you can do with your personal information cloud.

Cloudaware provides 3 experiences:

1. Remind me
2. Inform me
3. Discover something

/// How it works (User point of view)

Cloudaware will be able to scan through all the data & activity on the users mobile device, may it be a phone book, saved notes or frequency of connecting to wi-fi zones. It will recognize certain patterns in the content and suggest relevant webservice and applications that will support the tasks the user is already doing.

Example for ‘Discover something’: Lets say the the user has a lot of of international phone numbers stored on his phone and most of the day he is usually in his office or at home, and both the places have wi-fi connectivity. Cloudaware will make then put these two together and suggest that he uses the Truphone VOIP service.

Similary, even for the ‘Inform me’ & ‘Remind me’ features, Cloudaware will scan the users online webscape (after authorization from the user) and suggest tasks and activities that are incomplete or deliver latest feed updates to the mobile device.

/// How it works (Business point of view)

Although services will be suggested by pattern recognition of the users data and activity, there will also be an opportunity for sponsored promotion of one service per category per use. A service provider could buy keywords for a certain duration (a week) that suggest his product from Cloudaware and in return, Cloudaware will show his service or application as the first service in the search result whenever the pattern recognition came across that word.

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18 Responses to “Cloudaware”

  1. Seema Seth says:

    Its a very useful application – i especially like the ‘remind me’ tool. Works really well for people who’re constantly multi-tasking.

    But can it also include tasks that I wanted to be reminded of, for instance, get my watch repaired / pick up the dry cleaning / drop off cheque. Is it possible to integrate this as well? Or is it already included?

  2. Thank you Seema. Yes, the ‘Remind me’ is exactly for the purpose you have mentioned – to get alerts of tasks you haven’t done. Although I have explained only the automatic mode in the concept, the application will also read & display alerts for To-Do lists you have set up on your local calendar.

  3. mangs says:

    i think that, for a journalist like myself, it would be super cool to have a service that connects my different approaches to a story. for instance, i am researching my story online, making calls, scheduling interviews – and then there are a hundred little bits that have to finally cross checked before it goes into print: confirm x fact with y person, check something online, call z about sending photos etc. so if i make a quick note in my phone (for ex: “call source to check fact”), cloudaware could provide me that contact’s phone number before my deadline (which it will know from my calendar) and go to my notes and highlight what question i need to ask. so i could make a series of brief reminders as i write my notes and it would do all the linking up for me – either connecting me to the net to verify a fact, or to my phone book to prompt me to call someone. right? very cool!

  4. Bianca Sebastian says:

    Sounds great.Always feel like I need another body to pick up the day to day slack.. If this does it, I’m in.

  5. Mangs… You’ve hit the nail on its head ! :) This is exactly what Cloudaware is supposed to do. I was even thinking that people could evolve small symbolic hacks while writing their notes, for example if you had three things to do, each with a different priority, then you would start each notes/to-do with “***” for a high priority item & “*” for a low priority item. Cloudaware could therefore prioritise the one with “***”.

  6. [...] out my mobile service/application concept entry for the MEX Design Competition and feel free to vote & rank the concept as per your judgement [...]

  7. Dimitry says:

    I think this is exciting application becoz it allows me to monitor all my most of my phone and internet activity – emails, news feeds, calendar. From pdf ‘inform me’ page i also see something about friends monitoring.. not sure what it is.. but will be very good to see friend status update.

  8. I like the “remind me” service, currently i use online services to get simillar features.. this would be a good improvement

  9. Priyanka says:

    Super!
    I especially like the ‘discover something’ service…it almost has this intuitive sort of quality about it.
    And visually the interface appears extremely friendly.

  10. pritasha says:

    think the discover something option sounds like a must have for the frequent traveller….also the interface is to the point

  11. andy says:

    The ‘Discover Something’ is a great idea. Nice interface, and I like the combination of features.

  12. JP says:

    Nice work.

    Suggesting products ‘free at the point of delivery’ is a good idea. A solid base to build something truly useful.

  13. Davd Levy says:

    It is an intriguing idea. I find myself playing with the variety of opportunities that spring from location context. I imagine that the behavior/operation will vary as I travel between the places I work/live… to places near my home… to places I have never been before. It is an exciting vision.

  14. Chandrasekhar K says:

    Sweet!
    ‘Discover Something’ seems interesting. Especially in the above mentioned scenario. But, what criteria is the application looking for when making discovery based suggestions? Do users have control over discover settings/criteria? If discover criteria are not user controlled then I fear the application will throw lot of garbage based on feeder information, which is usually the case with meta-tagging. The concept is promising but leaves a lot to be desired for power, business, niche and basic phone users. I am also skeptical about the defined age group considering their needs and routine. Another important thing is how the services are delivered within the mobile device. Is the application going to be a plug in for OS environments in smart phones, GPRS enabled for multi-media phones, and/or also available for basic phones? Anyways,great start!

  15. Hey CK :) thanks!.. lots of questions there.. let me try and answer them one by one…

    **(1) But, what criteria is the application looking for when making discovery based suggestions?

    (A) The criteria set for the discovery based application will be the wide base of functions that are conducted on the phone and their frquency of use i.e. call logs, how many times the profile settings are changed and to what, use of camera, method of adding contacts, information types stored in Notes (numbers, currencies, time,etc.)

    ** (2) Do users have control over discover settings/criteria?

    (A) Of course, the user will have control over which part of his data will be scanned. What hasn’t been shown in the PDF is the Settings menu and also the context menu when one goes over each application that is suggested to him. The context menu will have a “Why this?” option and once the user clicks on this, he/she will be able to see a list of all the parameters that have been used to come up with the recommendation. Of course all of this depends on which APIs are released in each phones SDK (but since this is a concept exercise I did not limit myself with some of these real issues as I’m sure with a good revenue share model even the APIs could be released).

    ** (3) Is the application going to be a plug in for OS environments in smart phones, GPRS enabled for multi-media phones, and/or also available for basic phones?

    (A) Ideally I would like this to be an application that comes pre-installed on phones. As phones becomes central information hubs and access points, users will have an increasing need to something like this – a digital butler of sorts. With regard to connectivity, for the best experience, it would be primarily for GPRS enabled phones. However, I did recently see a technology demonstration of being able to embed information within SMS’s to update menu structures of preinstalled applications, and embedding preassumed answers to user responses to give immediate feedback to the user. These technologies could be used, however some interaction modalities will have to be worked out. The design at the moment, assumes GPRS connectivity.

  16. keyur sorathia says:

    nice concept,
    +
    pretty simple and consistent interface.
    great..
    :)

  17. Chandrasekhar K says:

    Gob, sounds fantastic!
    While I understand the value of the ‘concept’, I’m just digging deep to understand how this can be transitioned into a Biz-Model. I’ll be excited to see ‘peer-to-peer’ aspects coming by as well. My fair guess here is that this will especially be more relevant with the age group you mentioned.
    cheers!

  18. Chandrasekhar K says:

    One thing in my experience with pre-installed software on phones is that most mobile manufacturers and mobile OEMs don’t have control and latest info on usage patterns and trends. Sitting on the opposite side of the spectrum are service providers that drive key value props to increase market share for both sftwre/hrdwre. The chances are that in the future SDKs and APIs can be sourced more openly, which should ease a lot from dev. angle.

    Also, going with service providers allows you to increase feature sets in a modular way and have them used/purchased/rented by end customers in a more ON-DEMAND fashion.

    I’m just rambling now… you’ve obviously got me all excited about this ;)

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