2009 MEX Mobile User Experience Awards
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Nuance Immersion Corporation Digital Communications Knowledge Transfer Network (KTN) The MEX Mobile User Experience conference

The 2009 winners have been announced...Congratulations to Digitag, Happy Handsfree, NRU, Little Spender and The Doo Phone. Read the full announcement of winners and nominees here.

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BabyCenter goes Mobile!
Average: 4.27 out of 5Average: 4.27 out of 5Average: 4.27 out of 5Average: 4.27 out of 5Average: 4.27 out of 5
(4.27 out of 5)
The Doo Phone
Average: 4.16 out of 5Average: 4.16 out of 5Average: 4.16 out of 5Average: 4.16 out of 5Average: 4.16 out of 5
(4.16 out of 5)
Opera Mini 4.1 Beta
Average: 4.05 out of 5Average: 4.05 out of 5Average: 4.05 out of 5Average: 4.05 out of 5Average: 4.05 out of 5
(4.05 out of 5)
Mix It Up
Average: 3.93 out of 5Average: 3.93 out of 5Average: 3.93 out of 5Average: 3.93 out of 5Average: 3.93 out of 5
(3.93 out of 5)
Good for You mobile social networking
Average: 3.9 out of 5Average: 3.9 out of 5Average: 3.9 out of 5Average: 3.9 out of 5Average: 3.9 out of 5
(3.9 out of 5)
Bluetooth One: One-Click Access to Bluetooth from Anywhere on Your Phone
Average: 3.8 out of 5Average: 3.8 out of 5Average: 3.8 out of 5Average: 3.8 out of 5Average: 3.8 out of 5
(3.8 out of 5)
Adaptxt Intelligent Input with PIM & Facebook integration
Average: 3.79 out of 5Average: 3.79 out of 5Average: 3.79 out of 5Average: 3.79 out of 5Average: 3.79 out of 5
(3.79 out of 5)
SuperTV – the ideal mobile TV & VOD experience
Average: 3.78 out of 5Average: 3.78 out of 5Average: 3.78 out of 5Average: 3.78 out of 5Average: 3.78 out of 5
(3.78 out of 5)
Solaiemes AVISG
Average: 3.75 out of 5Average: 3.75 out of 5Average: 3.75 out of 5Average: 3.75 out of 5Average: 3.75 out of 5
(3.75 out of 5)
Guide Box
Average: 3.72 out of 5Average: 3.72 out of 5Average: 3.72 out of 5Average: 3.72 out of 5Average: 3.72 out of 5
(3.72 out of 5)
Submitted: May 8th, 2009

Designed by... Rhys Cooper


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The user

Geoff is a man in his early 40s who has a part time job he attends study courses 2 days a week and he loves to play Nintendo at home on his big screen TV. Geoff also has a moderate intellectual disability that limits his ability for cognitive thought. This means that he has trouble processing information and learning new things that other people find simple to do. Geoff also has poor eyesight.

Geoff is obsessed with mobile phones so much so that in the last three years he's bought 4 mobile phones. However due to his disability none of these phones are of any use to him as he is unable to operate the functions or navigate the complex menu system. He understands what a mobile phone can do but cannot perform the operations necessary to make it work.

A mobile phone user interface that is simple for Geoff to use will allow him to call for assistance when he's travelling to and from work talk with his family and friends whenever he likes and give him confidence to try new things. For most of us these are things that we take for granted on a daily basis but for Geoff this will be the first time he has experienced this amount of freedom in his life.

The experience

The ‘Doo Phone’ is a mobile phone interface that is the easiest in the world to use no matter what your capabilities. The motivation for developing this interface came from Rhys Cooper’s work with people who have an intellectual disability but the interface is suitable for everyone.

The phone interface works by firstly eliminating any menu function that is not needed to make phone calls. The phone uses a picture based speed dialing system that allows the user to select the image of the person they wish to call, and then press call. The interface has been designed to allow for an unlimited number of contacts to be stored and these are displayed 9 per page. There is also a function to dial any number if the number isn’t stored in the phone’s memory. These numbers are displayed in high contrast and large format making them easy to see.

All of the selections are backed up by audio files and although this is built on a touch screen platform the patent pending interface design gives texture to this surface by placing a grid over the screen. This grid transforms physical regions on the touch screen into ‘buttons’ and helps guide the user towards their intended selection.

This physical grid interface on a touch screen means that even if the user is completely blind they can easily search through all the speed dial options by feeling the “buttons” and listening to the selections until they find who they want to call, then simply press the call button in the corner of the phone.

The contacts details and other phone settings can be updated remotely through a secure companion website. This means that a person with a disability can receive remote assistance from a family member or friend who can use the website to help configure the device, removing complexity from the end user experience. The website also allows remote location tracking of the device so the user doesn’t need to know where they are when asking for help.

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5 Responses to “The Doo Phone”

  1. Des Walsh Says:

    This phone is a great gift for people with disabilities and their families and friends.

  2. Hervey Bay Gossip - local Hervey Bay news, Hervey Bay information, Hervey Bay images Says:

    […] for an award at the 2009 Mobile User Experience Awards. You can read more about the Doo Phone here or watch a short video produced by the designer […]

  3. Ludmila Doneman Says:

    What a great tool for all of us! Another example that will prove that well designed product (and service) developed for people with disabilities/special needs makes life easier and better for everyone. Congratulations to the award Rhys, couldn’t happen to a nicer person!

  4. Eddie Harran Says:

    Well done mate

  5. Aussie phone for disabled wins recognition | Bizfone For Business Says:

    […] on a touchscreen phone from HTC, and then in May was named the winner in the Freelance category of the MEX Mobile User Experience Awards in […]

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The Awards

The MEX Mobile User Experience Awards are the premier awards for the mobile user experience community. The Awards are announced at a special evening reception on the first night of the MEX Conference in London each year, attended by 100 of the leading thinkers in mobile telecoms. Further information...

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