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The user

We are all citizens of the Mobiles Republic and should be part the mobile media revolution.

The iPhone experience has changed the way we can explore and use services on the move. But should that experience be limited to the Happy Few that own an iPhone?

We believe anybody should be able to access its preferred information infotainment entertainment services and applications in just 2 clicks anytime anywhere with a great user experience and from any mid-range handset not just Smartphones.

'I Feel I Have!' is one of Mobiles Republic main obsession : Anybody with or without mobile Internet background has to be able to set up and have instant access to the relevant basic information that he or she is looking for or might/will want. Completely linked to the quality of the UI speed is the heart of the user experience because nobody likes to wait.

Sometimes we just have 2 minutes to spend on the move and need a quick view of all the info that is important to us. At other moments we have time to kill and look for a deeper navigation and interaction experience. Mobiles Republic's "Mobile Apps Player" provides solutions for both situations with a Previews Catalogue for quick-browsing and full Applications that provide rich content and services.

The experience

> Made-for-mobile media experience:
The “Mobile Apps Player” aims to offer the ultimate mobile media experience through Apps designed to be used on a large selection of mobile phones in every situation.

> Intuitive and fluid exploration:
both in the Applications Carrousel and inside the Applications, the exploration of content and services is designed to be as intuitive as possible for any user that is not a regular WAP visitor. Through optimisation of loading and refresh times as well as online and offline navigation, the Player offers quick and fluid exploration.

> Personalised exploration:
the Applications selection and order in the carrousel can be customised by the Player distributor (handset manufacturer, media company, operator etc …), and later by the user for a fully personalised experience.

> Large selection of content and services:
Mobiles Republic provides a starting set of over 30 Applications and the portfolio grows every week. The content and services range from information (weather, RSS feeds, traffic information…) to infotainment and entertainment and is provided by major Triple A brands.

> ‘Reach experience’:
the Mobile Apps Player targets the mass-market and enables a true mass-media approach. Developed in Java, the Player runs on the largest range of recent mobile handsets, and not only on a few most advanced high-range ones.

> Blended advertising:
any mass-media needs adapted advertising that is both efficient and non-intrusive. This is what Mobiles Republic’s Player brings in for the mobile media with adapted formats such as interstitials and banners that are automatically extended on full mobile-screen when the users roll over them.