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The user

Laura is a mother with two children (Kirsten aged 13 and David aged 16) she works part time in a hospital while organising the household and taking her children to school everyday. Her husband works in Dubai as a mechanical engineer and is away from home for months at a time and as a result Laura has the responsibility of maintaining daily life for her and her children. When buying into products and services she specifically looks for ways to simplify her already hectic life. One example of this is that she has the same digital television and internet provider and receives only one bill for the two services.

Laura currently has a basic Nokia mobile phone that she uses to text and email. She had a more premium handset but lost it several months ago. She hated having to retrieve all of her numbers loosing messages from her children and irreplaceable images that her husband had sent her from Dubai. She never got round to backing up the data onto the computer because it was slow and awkward to do so. Laura also pays her children’s mobile phone bills. She’s a hard working family woman who seeks simplicity in her hectic lifestyle.

The experience

Digitag is a concept based on technology that will emerge in five to ten years from now. It’s a completely new way for users to view mobile phones and the data they carry. Digitag mobile phones have a unique product identification code and it is encrypted and contains the user’s biometric data in the form of a thumb print and can also include facial and voice recognition if required. Digitag is encrypted using quantum encryption, making it impossible to hack. The Digitag phone system looks at how buying multiple phones under the same contract can help simplify the users mobile phone experience in the family household.

The Digitag phones are intended to be bought in packs of up to five and used in a family household. The handsets rely on VOIP, Voice Over Internet Protocol, communication via ‘cloud networking’ and they can be used as home or mobile devices. The phones are unique because they include a biometric thumb print scanner and allow anyone within the household to access their secure profile through any handset. Phones are interchangeable between family members, and everyone’s profile preferences, messages and media are stored on the communal charging and synchronisation unit, the Digitag Hub. If a handset is lost or stolen the data within is encrypted and the user can simply upload their profile and preferences onto a spare or new handset.

The Digitag phone system simplifies mobile phone payment and use, and eliminates the inconvenience of loss or theft, allowing families to easily keep the data that they value safe.