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The world around us offers amazing sights and experiences that could potentially lay undiscovered by many through lack of time or knowledge. For the person who feels exhilaration from exploring the undiscovered landmarks panoramic views and encountering the unknown world around them the ‘freedom’ interactive map is ideal. Walking is an activity enjoyed without making too much of a generalisation by middle to higher aged men and women. These men and women in either free time from work vacations or even retirement have the aspiration to experience new things whilst remaining active and avoiding the monotony of menial and ‘every day’ activities. The ‘Freedom’ interactive map can help them accomplish this. However men and women of this era can find paradigm shifts in product technology counter intuitive and difficult to understand – which is why harnessing the new technology of the Interactive OLED map into a recognisable interface and form would be absolutely appropriate for integrating this product into the particular target market.
Imitating the humble OS map holder, the ‘freedom’ interactive map is a recognisable and intuitive OLED interface that accompanies and guides the user throughout walks, intended to encourage the user explore the undiscovered environments and surroundings in the world around them – whilst avoiding the paradigm shift of product technology that so often intimidates and alienates older generations of users when a product is unrecognisable and counter-intuitive.
The product is designed to plan walking routes for the user in the surrounding environment, accompanying them on their walk to guide them to interesting landmarks, photo opportunities and unique sites that they may have rarely experienced before. The product will recognise routes and preferences of the user, suggesting new exciting prospects, whilst encouraging them to explore and fulfil their ambitions – taking them from the first steps to the highest peaks.
The OS map interface is easily recognisable as well as being intuitive and easy to understand – the unique nature of this product being its level of authenticity and comfort for the user which rarely goes hand in hand with new technology. Visual reference to current location, as well as route travelled and surrounding landmarks allow the user complete confidence in the product, as well as control. The incorporation of real time images of the landscape maintains the ideal of the product being easy to follow.
When the product is in use at home, it will perform as a digital photo frame when docked, displaying images taken by the device of the completed walk, and prospective walks of the future, acting as a social tool for family and friends as well as a stimulating ambition for the next walk.
The ‘Freedom’ interactive map’s only limit is the user’s ambition.
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