The 2010 MEX Mobile User Experience Awards

The international design competition for cutting edge mobile and multi-platform experiences
The 2010 winners have been announced! See the winning entries here >>

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Most popular

Stuck
Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5Average: 4.4 out of 5
(4.4 out of 5)
dxtr – 3 button mobile interface
Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5Average: 4.21 out of 5
(4.21 out of 5)
SPB Mobile Shell 3.5
Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5Average: 4.13 out of 5
(4.13 out of 5)
On – life is better on
Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5Average: 4.1 out of 5
(4.1 out of 5)
Woobius eye – Real-time visual chat
Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5Average: 4.07 out of 5
(4.07 out of 5)
FireFly
Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5Average: 4 out of 5
(4 out of 5)
Opera Mini 4.1 Beta
Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5Average: 3.96 out of 5
(3.96 out of 5)
BabyCenter goes Mobile!
Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5Average: 3.91 out of 5
(3.91 out of 5)
Favourite Button – Mobile Phone
Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5Average: 3.89 out of 5
(3.89 out of 5)
Mix It Up
Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5Average: 3.88 out of 5
(3.88 out of 5)
Submitted: April 29th, 2008

Designed by... Matt Davies & Marc Holgate


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The user

Taptu is a direct-to-consumer service and is effectively available to any user of the mobile internet. However we focussed our design around the needs of four user segments: (i) an “iPod Generation” user at university or first jobber. Time poor money rich. (ii) a “Careerist Power User” a Generation X’er who grew up with the desktop internet and is into technology gadgets. Time poor money rich (iii) an “Unwired Social” user semi-skilled blue collar or clerical worker or simply unwired in developing world – key characteristic is lack of PC access (iv) a user in the “Digerati” category he or she is looking for the next big thing - Bloggers Tech junkies media people

The experience

Taptu is a new direct-to-consumer mobile search engine service.
The service has been designed and engineered specifically for a mobile phone – providing search that is relevant and optimised for a mobile device.
A key objective is to create a simple mobile search service for consumers – user experience is core to the company strategy.
The service is browser-based and designed to work on all handsets available today.
The service has features including the display of ‘content summaries’ for search results and a sharing feature that enables users to share content they find with friends.


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