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The user

The Mobyko application has been designed for people with hectic social lives. These are people who value their friends like to share photos and keep a lot of precious content stored on the web and in their mobile phones. They want to feel connected to their friends wherever they are and at any time. They hate it when their phone gets stolen or goes missing because they've lost their important names numbers photos videos and texts that were saved for so long.

The experience

Mobyko’s application is designed to let you match your mobile phone’s address book with your friends’ profile pictures on Facebook. It allows you to see their profile picture when they call or text/SMS you. It’s a way for you to connect with the photos and friends you see on Facebook, even when you’re not online.

1. Having registered with Mobyko, your names and numbers are backed up with Mobyko, so you’ll never loose a number again.

2. The application allows you to confirm potential matches between your mobile contacts and your Facebook friends and manually match friends with nicknames too.

3. Finally, once fully set up, you can view your friends’ latest profile pictures on your mobile with pictures assigned to the correct contact within your phone so you can see who’s calling.

This entry is particularly suited to the needs of our target user because the Mobyko application on Facebook, makes it easy and fun for the user to enrich the personal friendships on their mobile handset. Wherever they are and at any time, they can see their friends on their phone - making the mobile phone even more personalised and precious to them.

Check out the application on Facebook.