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The user

Voxmobili NextGen PhoneBook meets the needs of virtually all consumer segments with a strong focus on the young adults segment. It has been designed to improve the user experience of one of the most (if not the most) used mobile applications the PhoneBook.

* Young adults segment: Most of the kids and young adults are used to have a rich contact list on their PCs. They use applications such as Skype MSN Messenger and social networking sites such as MySpace and Facebook. On those interfaces they are able to see how their contacts look and what they are doing.

For them the phonebook i.e. the contact list of the phone looks quite boring. As a matter of fact the phone book has not evolved much since the birth of mobile phones. It now stores more attributes (email and pictures) but its primary functions remains initiating calls sending texts and pictures.

NextGen PhoneBook allows young adults to have all their communication xxxx within a single user interface. They can see the updated status coming from MySpace Facebook or Twitter right in the phone book. They can also update their own status which includes text photos and location.

* Casual users segment : the contacts stored on the phone are the most important ones. Mom is stored on my phonebook it is less likely that she is on Facebook. Since contacts are so important it is a real pain to lose them. With NextGen PhoneBook contacts are transparently backed up on the mobile operator using OMA SyncML technology. The other benefit for the end-users is that it eases the change of phones.

* Business users segment: For business users contacts are almost a business tool. It is important for them to track the number of calls the date of the calls and the level of exchange they have. With NextGen PhoneBook business users can have access to all this information with a contact-centric interfaces.

The experience

The Experience

NextGen PhoneBook delivers a PhoneBook 2.0 experience. It is:

* A Secure PhoneBook: Contacts which are stored on the phone are backed up
and synchronized on the mobile operator network. The contacts can be managed
with a Web user interface and be easily retrieved on a new phone.

* A Contextual PhoneBook. Contextual information such as birthday
reminders, missed calls, unread SMS and contact presence are displayed right
in the contact list. Those information have designed to be the less
intrusive.

* Social PhoneBook: The end-user is able to see social networking
activities right in the contact list. The end-user can also create and
update her status. A status is composed of texts, pictures and location and
can be posted to Facebook, Twitter or Pownce.

Voxmobili is part of the OnMobile Group. Voxmobili provides synchronization
and personal data management solutions for Tier-1 mobile operators such as
Airtel, Orange, Vodafone, Telsta, T-Mobile and Turkcell. NextGen PhoneBook
is the natural evolution of the Voxmobili PhoneBackup service.

NextGen PhoneBook is aimed to mobile operators which want to provide a
customized and branded PhoneBook 2.0 experience to its subscribers on the
signature phones.

NextGen PhoneBook will be first available on the Android platform in July
2008. The Symbian, J2ME and Windows Mobile platform will be supported in Q4
2008.