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Marek Pawlowski
m: +44 7767 622957
e: mp@pmn.co.uk
tw: @marekpawlowski
tw#: #mex10

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Submitted: May 8th, 2009

Designed by... Markus Grupp


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The user

Bluetooth One is specifically targeted at the countless users who find using Bluetooth confusing and frustrating.

These users are looking to connect to their stereo Bluetooth headset as quickly as they launched the music player. They are looking for a quick free way to share a photo or song with a friend without appearing incompetent or embarrassment in front of their waiting friends. They want to exchange a contact details quickly without keeping their business associate waiting. They want to connect to their in-car system quickly after a long day of work without yet another frustration before they begin the commute home.

At a time when Bluetooth is becoming extremely prevalent in headsets speakers in-car systems printers and other consumer electronics the Bluetooth user experience continues to extremely difficult tedious and frustrating.

Simply finding Bluetooth is difficult. It is often buried several levels deep in Settings Tools Applications or Connectivity menus requiring the user navigate excessive levels of UI menus on a repeated basis. Turning Bluetooth off is just as difficult resulting in it often needlessly running in the background and affecting handset battery life. Sharing photos and music or exchanging contacts can only be done via nested sub-menus from within Options menu.

Bluetooth is simply a means to an end an enabler. Using Bluetooth to connect share or transfer is time-sensitive. Bluetooth needs to be instantly available seamless and as transparent as possible to the user.

The experience

Bluetooth One is a design concept that combines a dedicated Bluetooth hardware key with a contextual, intuitive task-based user interface that can be integrated easily by a handset manufacturer.

The Bluetooth key allows the user to instantly turn Bluetooth on with a simple press, from anywhere in the user interface, with no need to return to the main menu and search through several levels of menus. The task-based user interface quickly walks the user through clear steps, rather than prompting them countless times to enable Bluetooth, add devices and search for devices.

Just as important, Bluetooth One is contextual user interface. The Bluetooth key allows the user to immediately take action in specific contexts: acting upon a contact, photo, video, music or audio file. Pressing the Bluetooth key while viewing a photo in the photo gallery automatically turns Bluetooth on and asks the user where she wants to transfer the photo: an existing contact, a new phone, computer, printer or other device. No longer will be user need to use nested sub-menus followed by a series of prompts and reminders to turn Bluetooth on. The Bluetooth key allows the user to share non-DRM protected music and videos just as easily.

Bluetooth One finally makes exchanging contact details as easy as it was promised by the industry years ago. Pressing the Bluetooth key automatically turns on Bluetooth and asks the user to whom he wants to transfer the contact details.

Pressing the Bluetooth key to take action will become immediately intuitive to the user, mimicking the interaction behaviour of the Send key, which allows the user to take direct action on a call log entry, a contact or phone number in a text message in various contexts.

From Bluetooth One’s settings menu, the user is able to enable the auto passcode feature. Bluetooth One’s auto passcode setting immediately eliminates this confusing and tedious step, while providing the user full control about their default passcode. This default passcode will be automatically used in the future, eliminating the need for the user to enter the passcode.

It also allows the user to associate a paired handset directly to a contact in the phone’s address book, providing the user with a highly relevant label. Bluetooth One simply associates the paired device’s underlying Bluetooth device address with a contact in the phone book. Connecting to “Marek Pawlowski’s Phone” in the future is a much more meaningful to the user than trying to remember the obscure model number of a friend’s phone, such as “Samsung SGH-U600″.

Bluetooth One allows the user to do quickly use Bluetooth and then get on with what’s important to them: the epitome of a great user experience.

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8 Responses to “Bluetooth One: One-Click Access to Bluetooth from Anywhere on Your Phone”

  1. Matthew Abrams says:

    I cant wait for this to come! Great ideas, and you nailed all of the downfalls with todays current implementation in a very easy to use and intuative manner.

  2. Matthew Lee says:

    I can’t believe cell phone manufacturers haven’t already figured out something this simple and intuitive – especially with today’s prevalence of Bluetooth capabilities in handsets, and the plethora of Bluetooth devices on the market.

    This implementation would drive both usage of Bluetooth on handsets and sales of Bluetooth devices thru the roof – finally, even my mom wouldn’t be afraid to use her Bluetooth headset!

    Two of the key implementation details that I see as being the most important differentiators are the dedicated Bluetooth key (that works like Send key), and the contextual usage (act upon the item that is highlighted). Very marketable.

    The beauty of this implementation is that there is no hardware changes required – a manufacturer simply needs to remap an existing dedicated external hardkey to the Bluetooth One function. All the work is in the software! This means that this implementation has no affect on the other functionality of the device (radio performance, SAR values, size, form factor, etc.).

  3. Davd Levy says:

    The best ideas smack of the “why didn’t I think of that?! Bluetooth One is worse (better) because the question is why hasn’t ANYONE thought of this?! Bluetooth could and should be so easier to use. This seems like a basic step in the right direction.

  4. Judy Mellett says:

    Manufacturers, Carriers, Developers keep losing sight of the basics; too often trading off usability for advanced features or line extensions. Bluetooth One would increase adoption and usage to stimulate demand for Bluetooth evolutions!

  5. John Cheng says:

    Excellent idea.
    Bluetooth is already a popular tool, but some people are struggle with the pairing menu.

  6. Ross Kane says:

    It’s like he read my mind. I can’t count the number of times I needed a “Bluetooth One” button to activate or deactivate a headset or just to simply pass a V-card onto a colleague. This is exactly the kind of innovation that drives humanity forward – to a better, safer, easier to navigate world. Bravo to “Bluetooth One”……bravo!

  7. Holden Meykock says:

    Not only is this a fantastic convenience feature but it has enormous road (driving) safety implications as well. The easier you make it for people to understand and access Bluetooth the more they will use it. “Bluetooth One” has the potential to drive the entire wireless industry forward in terms of user adoption of this feature.
    Live long and Bluetooth.

  8. Clyde Harris says:

    Bluetooth struggles with usability issues that should be much easier to use than current implementation from your cell phone. – without doubt.
    … instantly turn Bluetooth on with a simple press, from anywhere in the user interface, with no need to return to the main menu and search through several levels of menus.

    Great idea that needs to be implemented for the sake of all cell phone humanity!

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