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Gaurabh Mathure | Cloudaware
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  (21 votes, average: 3.24 out of 5) Loading ...The user Our primary user would be anyone who uses the mobile device to actively enhance personal productivity & manage their social lives. He is actively a part of offline & online social networks and constantly looks for ways in which he can optimize his time by using new tools. However due to his hectic lifestyle although he does try and make a note of things to do there is a constant need to remind or alert him about things he had to complete. He is exploratory and willing to try out new things while maintaining loyalty and promoting products that have satisfied their needs. We believe that the user group between the age of 16 -25 would be our evangelist users who will adopt this application first and then promote it within their circles. Of course the product can be used by people of all ages and types since its responses depend on the usage pattern of the users. The experience Cloudaware will keep you connected, updated, informed and aware of everything that you can do with your personal information cloud. |
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Dan Williams | Import
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 (8 votes, average: 2.75 out of 5) Loading ...The user Import is designed for those who are transferring to a new handset or are setting up a mobile for the first time. The experience Import is designed to improve the experience the first time a phone is started. The initial impression given by a new handset is crucial as it set’s future expectations. It is also when the user evaluates the features of the handset and determines which applications they will continue to use. Import attempts to persuade the […] |
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Romi Parmar | Taking The Waiting Out Of Dating
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(12 votes, average: 1.92 out of 5) Loading ...The user The 3G Dating Agency is a community designed for adults (aged 18+) who want to use their mobile phones to safely chat and meet with new friends. The service can be accessed at anytime and from anywhere and works on every 3G Phone and every 3G Network globally. Hence our service is available to anyone on the planet that has an internet enabled handset and is interested in meeting other like minded people. The experience The 3G Dating Agency is a safe, fully moderated mobile community that makes it possible to find new friends or partners for fun, dating and long term relationships. It doesn’t require anything to be downloaded or installed and is free to join and browse from your mobile or PC. The design of the service ensures […] |
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(6 votes, average: 3.33 out of 5) Loading ...The user Bluetooth One is specifically targeted at the countless users who find using Bluetooth confusing and frustrating. These users are looking to connect to their stereo Bluetooth headset as quickly as they launched the music player. They are looking for a quick free way to share a photo or song with a friend without appearing incompetent or embarrassment in front of their waiting friends. They want to exchange a contact details quickly without keeping their business associate waiting. They want to connect to their in-car system quickly after a long day of work without yet another frustration before they begin the commute home. At a time when Bluetooth is becoming extremely prevalent in headsets speakers in-car systems printers and other consumer electronics the Bluetooth user experience continues to extremely difficult tedious and frustrating. Simply finding Bluetooth is difficult. It is often buried several levels deep in Settings Tools Applications or Connectivity menus requiring the user navigate excessive levels of UI menus on a repeated basis. Turning Bluetooth off is just as difficult resulting in it often needlessly running in the background and affecting handset battery life. Sharing photos and music or exchanging contacts can only be done via nested sub-menus from within Options menu. Bluetooth is simply a means to an end an enabler. Using Bluetooth to connect share or transfer is time-sensitive. Bluetooth needs to be instantly available seamless and as transparent as possible to the user. The experience Bluetooth One is a design concept that combines a dedicated Bluetooth hardware key with a contextual, intuitive task-based user interface that can be integrated easily by a handset manufacturer. |
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Submitted: May 7th, 2008
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Voxmobili (Christelle Chauveau) | Voxmobili NextGen PhoneBook - a PhoneBook 2.0
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(19 votes, average: 3.05 out of 5) Loading ...The user Voxmobili NextGen PhoneBook meets the needs of virtually all consumer segments with a strong focus on the young adults segment. It has been designed to improve the user experience of one of the most (if not the most) used mobile applications the PhoneBook. * Young adults segment: Most of the kids and young adults are used to have a rich contact list on their PCs. They use applications such as Skype MSN Messenger and social networking sites such as MySpace and Facebook. On those interfaces they are able to see how their contacts look and what they are doing. For them the phonebook i.e. the contact list of the phone looks quite boring. As a matter of fact the phone book has not evolved much since the birth of mobile phones. It now stores more attributes (email and pictures) but its primary functions remains initiating calls sending texts and pictures. NextGen PhoneBook allows young adults to have all their communication xxxx within a single user interface. They can see the updated status coming from MySpace Facebook or Twitter right in the phone book. They can also update their own status which includes text photos and location. * Casual users segment : the contacts stored on the phone are the most important ones. Mom is stored on my phonebook it is less likely that she is on Facebook. Since contacts are so important it is a real pain to lose them. With NextGen PhoneBook contacts are transparently backed up on the mobile operator using OMA SyncML technology. The other benefit for the end-users is that it eases the change of phones. * Business users segment: For business users contacts are almost a business tool. It is important for them to track the number of calls the date of the calls and the level of exchange they have. With NextGen PhoneBook business users can have access to all this information with a contact-centric interfaces. The experience The Experience |
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Digital Airways | Kaleido - Your mobile service everywhere, on any device
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(11 votes, average: 2.36 out of 5) Loading ...The user The increasing fragmentation of the mobile phone market creates an obstacle to the deployment of a brand’s user experience across all platforms and devices. Each platform has its own standard and as a result applications are always 80% platform specific which is costly and inefficient. Due to this hindrance company brands’ user experience is only made available on a few platforms usually open ones on so-called ‘smart-phones’. Smart-phones however only represent a small sector of the addressable market which remains largely untapped as a result. Brand-driven companies are seeking solutions which allow them to deploy their user experience everywhere on any device and in a totally consistent and controlled way. The experience Kaleido is today’s essential solution for an all-platform, fully-branded mobile user experience. Handset manufacturers, platform designers, as well as service and application developers use Kaleido to bring to life the most innovative user experiences. |
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Mary M. Mammen | Pixie TV
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(27 votes, average: 3.44 out of 5) Loading ...The user Every user who can access a mobile TV accessible handset or a smart phone that access online video content could be a potential user of Pixie TV. Largely that would open up the consumer group from the ages of 13 and upwards… However the active participation and interaction with the application varies according to the individual user’s interests and requirements. On this basis the user groups can be divided as: ‘Active Users’ Users who are not intimidated by the possibilities the application opens up typically these users are well versed with the various concepts of social networking and are active users of social media such as YouTube Facebook Twitter etc... Regularly share content with peers and treat video content as social currency as conversation starters and see ‘pinging’ ‘poking’ ‘buzzing’ as typical and legitimate practices of social interaction. ‘Passive Users’ Users who have no interest in or are not exposed to social networks and other social media. These users typically look view video content as a fillers between tasks and are not keen on interacting with the application. They require an application to be simple and appropriate to their needs any other features are simply extras and maybe even deemed unwanted and confusing. The experience The convergence of media on the mobile phone, allows for several new channels of communication which are always on. However, such a convergence brings along with it large amounts of data which is uniquely characteristic of each medium. |
