Awards Entry: Sprint One Click


One Click brings the simplicity, customization and easy navigation commonly found on smartphones and high-end wireless devices to Sprint’s mid-tier devices. As easy to use as speed dial, One Click features a carousel menu style with “tiles” that let customers access their favorite features in one simple step. Users can personalize their home screen by selecting and organizing features and content, such as text messaging, email, music, and call log. A Google search tile can be accessed right from the home screen and customers can also add shortcuts to their favorite websites, also accessible via the home screen.

“With One Click, you’re not just setting a screensaver,” says Kevin Packingham, Sprint’s senior vice president, product and technology development. “You’re making decisions on what kind of content and data is important to you.”

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