Design principles for digital presence
If we were sitting opposite each other, how many different ways might you evaluate my level of attentiveness to our conversation? You might consider:
- Am I looking at you or out of the window?
- Am I leaning forwards or sitting back?
Digital exploration seeks an emotional rather than a logical outcome
The lower the sense of commitment, the more likely a user will experiment with new features
Subvert indicator lights, speakers & ports to extend the interaction canvas beyond the screen
Leverage changes in UI ambience to convey non-urgent information
Establish a consistent place for inconsistency
Visual depth in digital UI must be touchable to form a satisfying mental model
The greater the perceived need for 'gamification', the more likely the core proposition is misaligned with user behaviour