Principles
Category
Design principles for digital presence
If we were sitting opposite each other, how many different ways might you evaluate my level of attentiveness to our conversation? You might consider:
- Am I looking at you or out of the window?
- Am I leaning forwards or sitting back?
- Di…
Digital exploration seeks an emotional rather than a logical outcome
The lower the sense of commitment, the more likely a user will experiment with new features
Subvert indicator lights, speakers & ports to extend the interaction canvas beyond the screen
Leverage changes in UI ambience to convey non-urgent information
Establish a consistent place for inconsistency
Visual depth in digital UI must be touchable to form a satisfying mental model
The greater the perceived need for 'gamification', the more likely the core proposition is misaligned with user behaviour