March 2006
Philips involving consumers more closely in the design process
Back at the end of 2004 PMN and Alloy collaborated on a project entitled ‘Design for reality’. The objective was to highlight the long-term goal of designing mobile devices which the user feels have been created for them as an individual.
We f…
Segmentation is a step, individualism is the goal
I’ve been thinking about segmentation recently and was asked to provide some comments on the issue for an article.
Most mobile services are still not structured in a way which reflects customer’s behavioural patterns. One of the biggest challe…
Voice roaming may be over-priced, data is off the scale
There has been a great deal of discussion about roaming charges following the EU proposals this week – you can read my original article on the subject here.
The debate has focused on charges for voice calls. However, there have also been sever…
Storm brewing over European roaming charges
European mobile operators are facing a storm over roaming charges which has been brewing for years. The situation is simple: operators charge excessively for roaming services because there is little competitive pressure to do otherwise.
One of…
Japan becoming key testing ground for Symbian’s open approach
Japan is one of Symbian’s key markets. 27 Symbian OS handsets have been released in Japan, primarily through operator NTT DoCoMo, which specified Symbian and Linux as its OS requirements for FOMA devices. DoCoMo also took the unusual step of li…
Off-portal content market boosted through wholesale data tariff
The growth prospects for off-portal content, and mobile music services in particular, are inextricably linked to operators’ data charges: the consumer may be able to purchase a track for GBP 1.50 from a third party, but it costs several times that…
Maybe Palm got it right
Several ideas have recently started me thinking about the role of pen input in the growth of mobile data services. First, there was the announcement by Sony Ericson of its W950i handset, among the first pen-based handsets from a major manufacture…
Blockbuster brands in mobile entertainment
The substantial majority of mobile entertainment launches to-date, particularly those with major marketing campaigns behind them, have focused on bringing existing brands into the wireless business. This is a logical and prudent approach from the…