ARCchart, the telecoms analysis firm, has an interesting article about the link between churn rates and subscriber acquisition cost (SAC) in various markets. Citing the example of Vodafone’s activities in several European countries, ARCchart arri…

Fighting talk on roaming

An interesting follow-up on the European roaming charges issue today. The GSM Association has released the findings of a study by CRA International which concludes the European Commission’s proposals to regulate roamin…

Do you think of yourself as a canary? Or are you more of a racoon? Orange, the network operator, wants to know.

As part of a new service plan promotion it is asking customers to identify themselves with one of four animals representing partic…

There are numerous companies trying to understand how the growth of social networking through web and mobile channels can be monetised. The evidence of consumer enthusiasm for these services can be found in successful and oft-cited ventures such …

Two research students working with Google, Maryam Kamvar of Columbia University and Shumeet Baluja of Carnegie Mellon University, have written a paper which provides an insight into users’ mobile search behaviour. I’ll talk about some of the part…

I couldn’t help feeling Vodafone’s troubles in Japan were due in no small part to the pressures of aligning the business with its global strategy. Japan is a market with many unique characteristics and Vodafone’s control of J-Phone turned a pione…

Infolust

I thoroughly recommend you read this excellent and well-researched TrendWatching.com article on ‘Infolust’. It explores consumer addicition to information and goes into particular detail on how this is driving mobile applications whic…

Thin sells. It has worked for Motorola, helping the company to increase handset shipments at a 40 percent annual rate last year, against a backdrop of overall market growth of around 20 percent (source: Strategy Analytics). By offering the thinn…