June 2006
Wrap-up
At the conclusion of the conference, I chose three words to encapsulate the
discussions which had emerged from two days of debate and insight.
Understanding
Enhancing the user experience starts with understanding customers as individuals. A…
Day 2, Session 5, MOBILE ADVERTISING – MISSION OR EXPLORATION?
Posted Live from MEX
Chairman: Will Harris, CEO, The Bank
Keynote: Jim Souders, Senior Vice President, Worldwide Field Operations, Action Engine
Expert opinions from:
Sarah McVittie, CEO, Re5ult
Mark Slade, Managing Director, 4thscreen
Jo…
Day 2, Session 4, 10 REAL WORLD INSIGHTS – KEY MESSAGES FROM REAL USERS
Posted Live from MEX
Speaker: Tracy Ross, Principal Researcher, Mobile Telecoms, ESRI
Tracey talked about taking a step back to determine what users really want to do in a mobile context. Participative design tools, user mapping, diary studies,…
Day 2, Session 3, SPEED, COVERAGE AND QUALITY OF EXPERIENCE
Posted Live from MEX
Speaker: Liam Galin, CEO, Flash Networks
Liam explained how all the elements are there and the time is right – but the implementation still does not meet expectations.
People want…
- Short sessions
- Immediate gratificat…
Day 2, Session 2, INTRA-DEVICE AND MULTIPLE INTERFACE CHALLENGES
Posted Live from MEX
Chairman: Ken Blakeslee, Chairman, WebMobility Ventures
Keynote: Andrew Borovsky, Adobe
Expert opinions from:
Laurent Mauvais, Interaction Architect, UIQ Technologies
Francis Djabri, User Experience Manager, OMTP
Beno…
Day 2, Session 1, INTERACTING WITH THE REAL WORLD
Posted Live from MEX
Chairman: Walter Adamson, Vice President, iCF, and CEO, Digital Investor
Keynote: Fabio Sergio, Interaction Design Strategist
Expert opinions from:
David Wentker, Head of Mobile Innovation, Visa
Jacques LaPointe, Direc…