March 2009
Vringo 2.0
Vringo represents the evolution of the ringtone: an application that makes finding, collecting, creating and sharing video ringtones a delightful experience.
At the core of the experience are two distinct competencies: 1) An application that makes managing a video ringtone collection simple and intriguing; and 2) A server-based “push” infrastructure that makes the sharing of content […]
Mobile Fitness Tracking
Our target user gets to setup their entire workout routines online at www.gymtechnik.com. When they are at the gym, they point their mobile smartphone to m.gymtechnik (Gym Technik Mobile) and they start which ever workout they wish to do that day.
Once started, Gym Technik mobile on their smartphone will:
– Show a list of […]
How do we enhance mobile customer research methodology?
Ahead of the MEX 2009 conference, I want to dedicate this issue of the newsletter to exploring MEX Manifesto Statement #3, entitled ‘Customer research methodology must be enhanced to close the reality gap’.
The objectives of this article are tw…
MEX Inspirations for 20th March 2009
Meet the speakers: Robert Fabricant, Frog Design
Robert Fabricant, Executive Creative Director, Frog Design
Robert Fabricant leads Frog’s efforts to expand it’s creative offerings into new markets and disciplines. Robert has been with Frog since 2001 and has worked since then in a broad range…
Get ready for the 2009 MEX Mobile User Experience Awards – opening soon!
The 2009 MEX Mobile User Experience Awards will be opening very soon. We’ll be announcing this to all newsletter readers and everyone who has pre-registered for information as soon as we’re ready to accept entries.
The MEX Awards challenge des…