November 2012
Start-up culture and/or customer focus
You know something smells of ‘bubble’ when someone tells you, without a hint of irony, “I work for a 10 year old mobile start-up.”
‘Start-up culture’ is everywhere in London at the moment. One of its by-products is office space specifically ta…
Place to entity to individual
Unusually for the UK, this builders’ van advertises the names and individual mobile numbers of the 3 tradesmen who comprise the company, in addition to the standard expectations of company name, skills, location and fixed line telephone number…
Multi-tasking is illusory
There is a billboard covering a building outside London’s Kings Cross Station. It proclaims: “Multi window: do two things at once.”
The product is the Samsung Galaxy Note II LTE. The feature it describes is the ability, in certain apps, t…
Uncompromising, comprised
Consider the two products above, the Nokia N9 on the left and the Nokia Lumia 920 on the right. Both employ Nokia’s ‘Fabula’ design language and, at first glance, are so similar as to be indistinguishable. Look closer, however, and which see…