October 2014
Function over fiction in Apple’s iPhone advertisements
Apple’s iPhone advertisements have maintained consistent characteristics since launch: let the product speak for itself and build the message around what it can do for users’ lives.
This approach has always resonated with me. I find myself…
User story: recovery truck guy
“Love it!” He said it emphatically, telling me he’d been twelve years in the job and still every day was different. “I get to see a lot of Norfolk.”
I asked him which piece of technology he’d never give up, pointing to a dashboard which pla…
Applying a real world lens to iPhone 6
First things first: don’t believe what you’ve read, whether it is positive or negative. Go to an Apple Store and spend some time with iPhone 6 and 6 Plus yourself. It’s the only way to form an opinion and it is best do it a few weeks after t…