Monthly Archives:
October 2014
Function over fiction in Apple’s iPhone advertisements
Apple’s iPhone advertisements have maintained consistent characteristics since launch: let the product speak for itself and build the ..
User story: recovery truck guy
“Love it!” He said it emphatically, telling me he’d been twelve years in the job and still every day was different. “I get to see a lo..
Applying a real world lens to iPhone 6
First things first: don’t believe what you’ve read, whether it is positive or negative. Go to an Apple Store and spend some time with..