Posted Live from MEX
Speaker: Liam Galin, CEO, Flash Networks
Liam explained how all the elements are there and the time is right – but the implementation still does not meet expectations.
- Short sessions
- Immediate gratification
- Zero latency (users are easily distracted and can’t wait)
The introduction of 3G has actually caused increased use of 2.5G (GPRS). There are too many devices and too many content types. A new device (or derivative) is introduced every 12 minutes. The closed walled garden portal is slowly being replaced with open browsing but most sites cannot be read on a mobile device. The subscriber expects a broadband experience. Data rates are less than advertised. Latency is still a problem. Device limitations and conditions affect the data rate.
Is it possible to converge networks with such different speeds? It’s possible to optimise (data on) the slower networks such that the data rates become closer. It’s possible to push data (pages) when the user is idle – thus removing the latency.
Optimising data rates and using idle time push reduces the possibility of disruptions during brief periods when there can be poor signal quality.
It’s also possible to send text before graphics to allow instant (text) rendering and progressive image rendering. i.e. The user does not have to wait long to see something.
Notes posted live from MEX – More detailed report, including panel discussion, will be available after the event.