Design Talk 13. Frameworks for UX; Abhishek Gupta, UX Director, Lumosity
Understanding user behaviour and translating what we learn into actionable insights is the core of experience design. Â Host Marek Pawlowski is joined on the show by Ahbishek Gupta, UX Director at Lumosity and a practitioner with a strong personal interest in frameworks for behavioural insight. Â The discussion ranges from practical examples of these frameworks in action to Abhishek’s own career path, mentors and favourite product experiences.
On this edition
- Marek Pawlowski, co-host & founder of MEX (@marekpawlowski)
- Abhishek Gupta, Director, UX Design, Lumosity (@uxabhishek)
- Alex Guest, co-host & CEO of Zingy.life (@alexguest) returns in the next episode
Links
- Lumosity
- BJ Fogg’s behavior model
- Personal trainer model
- MEX User Modes model
- Video of Marek Pawlowski and Andrew Muir Wood introducing MEX user modes
- Abhishek Gupta’s ‘Framework a day’ project
- Amazon Echo powered by Alexa
- Episode 12 of MEX Design Talk on virtual, augmented and mixed reality
- BERG incidental media example: the picture box next to the radio
- Episode 5 of MEX Design Talk with Louisa Heinrich’s example of the smart home at war with itself
- Episode 7 of MEX Design Talk with Timo Ahopelto, partner at Lifeline Ventures, talking about the importance of in-house user experience skills
About MEX Design Talk
The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.
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Thanks
- Jukedeck, for the artificial intelligence engine which provided the music

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