Automotive is an industry in transition.  The challenge is two-fold: an immediate need to enhance digital elements of the vehicle experience, while contemplating the longer term – and arguably more significant – conceptual revolution in personal mobility enabled by pervasive computing.  Parrish Hanna, Global Director of Interaction & Ergonomics at Ford joins Design Talk hosts Marek Pawlowski and Alex Guest for a discussion which ranges from lessons learned in smartphone design and the intricacies of user testing to new ways of shaping automotive brand experience and design skills for the future.

On this edition

• Marek Pawlowski, co-host & founder of MEX (@marekpawlowski)
• Alex Guest, co-host & CEO of Zingy.life (@alexguest)
• Parrish Hanna, Global Director of Interaction & Ergonomics at Ford (parrishhanna.com)

Links

• Parrish Hanna’s MEX/7 talk from 2010
• Zipcar, mentioned by Alex
• 1968 Citreon DS, directional headlamps, mentioned by Alex
• Ford Pass platform, mentioned by Parrish
• Hypercard on the Mac, mentioned by Parrish
• SAAB Night Panel button and ‘fighter jet’ marketing campaign, mentioned by Marek
• A Fast Co article on Parrish’s work at Ford

Question

What is the most important digital development which will change the way you get around – by car, public transport or any other form of personal mobility – by 2021?

Answers to designtalk@mobileuserexperience.com. Feel free to record your thoughts and send them as an audio clip – we’ll try to use them in a future episode.

About MEX Design Talk

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.

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Thanks

• Jukedeck, for the artificial intelligence engine which provided the music