Design Talk 36. Closure experiences; Joe Macleod, author of Ends

Joe Macleod’s book ‘Ends’ asks us to consider why we have such difficulty designing closure experiences. He talks to MEX founder Marek Pawlowski about how the thinking behind the book emerged from a career in mobile technology with Nokia and design agency Ustwo, where he saw companies unable to address important issues around off-boarding. The conversation ranges across the diverse areas Joe explores in the book, from historical behaviour patterns in religions, industry and health to modern trends in consumerism. Get in touch with feedback and questions @mexfeed on Twitter or email

Listen via

On this edition

"Marketing sells us emotions during on-boarding. It's important we unravel those emotions during off-boarding." Joe Macleod, Author, 'Ends' Episode 36, MEX Design Talk podcast


About MEX Design Talk & how to get in touch

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.


  • Jukedeck, for the artificial intelligence engine which provided the music

+ There are no comments

Add yours