Design Talk 44. Co-creation; Maarten Pieters, Head of Co-Creation & People Insights, Philips Lighting


Maarten Pieters talks to MEX founder Marek Pawlowski about his work driving co-creation design activities at Philips Lighting, one of the pioneers of smart home devices like the Hue lighting system. Maarten has also literally written the book – along with his co-author Stephanie Jansen – on how to succeed with co-creative approaches. He discusses his career path starting as an innovation consultant, discovering co-creation, founding an independent agency and most recently going in-house at one of Europe’s big technology companies. Get in touch with feedback and questions @mexfeed on Twitter or email designtalk@mobileuserexperience.com.

Listen via

On this edition

Co-creation is a process that's both hospitable & analytical. It requires designers to have a level of comfort with the conceptual, the abstract & the emotional to really understand participants' behaviour.  Maarten Pieters, Head of Co-Creation & People Insights, Philips Lighting Episode 44, MEX Design Talk podcast

Links

Co-creation begins with mutual respect: being transparent with people about what you're doing and why you’re doing it.  Maarten Pieters, Head of Co-Creation & People Insights, Philips Lighting Episode 44, MEX Design Talk podcast

About MEX Design Talk & how to get in touch

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.

Thanks

  • Jukedeck, for the artificial intelligence engine which provided the music

+ There are no comments

Add yours