Design Talk 64. Nurturing design culture; Anna Bäck, CEO, Kivra

Anna Bäck has seen user-centred design from all angles: spending time as managing director of a small specialist agency, playing a leadership role at a larger agency as it became part of McKinsey and most recently as CEO of an expanding digital platform where she is nurturing a strong design culture throughout the organisation. She talks to MEX founder Marek Pawlowski about her formative experiences travelling the globe, her background in telecoms and engineering, as well as what kind of design approach she is hoping to build at Kivra, a rapidly growing service for delivering and securing users’ most important documents. Get in touch with feedback and questions @mexfeed on Twitter or email

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I hope to inspire others to do the prove that a very collaborative, user-centred way of working is successful for business. Anna Bäck, CEO, Kivra AB Episode 64, MEX Design Talk podcast


Our designers facilitate the user research process but we bring in as many different team members as possible - sales, support, management - so that everybody is part of understanding the users. Anna Bäck, CEO, Kivra AB Episode 64, MEX Design Talk podcast

About MEX Design Talk & how to get in touch

The podcast for the MEX community, interviewing UX pioneers, exploring emerging technologies, user behaviour and how to design better digital experiences.


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