Golla is one of numerous third party case manufacturers plying its wares at Mobile World Congress. Quite apart from being a level above most others in product quality, it is also a source of insight into the trends in materials and colours which might influence mobile device hardware.
Accessory manufacturers are inherently more flexible in how quickly they can respond to consumer demand for differentiation through new materials. They can also afford to offer a much wider range of choice than a device OEM.
Bright colours, anodised metal in various tints and natural fabrics like wool and leather dominate their range this year.
We will be challenging the industry to think differently about new materials which could excite digital customers as part of MEX Pathway #6 on Form at the next MEX in London on 26th – 27th March. Of particular interest are those materials which link directly into new digital interactions.