Each breakout team at MEX is supported by a pair of Brunel designers, who work with the team’s facilitator to inject new thoughts and help the group to visualise ideas for their final presentation.
The first input comes from Nick Sardar, who selected this minimalist Wi-Fi advertisement by MacDonalds.
Nick said: “This interested me firstly because of its striking graphic design. But looking deeper and after our conversation today about network capacity and the idea of our wireless connections, it got me thinking. Surely the advertisement of Wi-Fi and being connected will lose its kudos as the wireless network becomes saturated and it becomes the ‘norm’?
It relates to MEX Pathway #1, entitled: ‘Define more efficient user experience techniques for an age of network austerity‘, which will be a key focus area at the MEX event in London on 4th/5th May 2011.
The involvement of Brunel’s designers continues a thriving partnership between MEX and Brunel, which has seen the students contributing their design skills and fresh creative spirit to several previous MEX events, while building relationships with and learning from the industry pioneers in the MEX community.