Toni is contributing to Pathway #2 at the next MEX. As CEO of Sofanatics, he will be sharing his practical experiences of building multi-screen experiences with mobile devices and wireless networks. Sofanatics focuses on enhancing sports games by connecting fans in their homes while they are viewing the game.
The premise, like so many good experiences, is simple. Toni explains it as: “As a sports fan, I know that watching sports alone is lame. We founded Sofanatics to boost the viewing experience by creating a rich interactive environment for the the fans. You’ll never watch alone.”
You can read about his MEX session, entitled: ‘Building multi-screen experiences for the home sports fan‘ on the site.