MEX Notes: Redesigning UK rail tickets
- Redesigning UK rail tickets – Steve Cable of CX Partners has written an interesting blog on the usability of UK rail tickets, with a particular focus on those reserved in advance. Although the medium is printed paper, the lessons about visual priorities will be useful for those working in digital media. Also, those of you who participated in the MEX Pathway #1 working session led by Giles Colborne (also of CX Partners), will remember the role paper tickets play in the overall efficiency of a multi-touchpoint digital experience.
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